Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags

The aim of this study was to find the factors that influence the students’ attitude towards counterfeit fashion luxurious products in Hyderabad, Pakistan. The Primary data has been collected through a survey by distributing questionnaires to university students, a total of 330 respondents participated in this research. Various analyses were performed for the analysis of data such as Factor analysis, reliability analysis, and Regression analysis testing hypothesis in SPSS version 18 and AMOS versin 24. Findings revealed that the students who buy counterfeit products viewed social influence and status consumption as a significant influence on their attitude to buy counterfeit of fashion luxury products. Social influence considered the strongest influencing factor for consumer’s attitudes towards counterfeiting. All propsed model of mediation partially supported. This supports that attitude acts as a mediating variable in relation to purchase intention.

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Attitudes and Purchase Intention Towards Counterfeiting Luxurious Fashion Products in Vietnam

International Journal of Economics and Finance ◽

10.5539/ijef.v7n11p207 ◽

2015 ◽

Vol 7 (11) ◽

pp. 207 ◽

Cited By ~ 4

Author(s):

Nguyen Minh Ha ◽

Huynh Luong Tam

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Brand Image ◽

Novelty Seeking ◽

Monthly Income ◽

Factors Affecting ◽

Status Consumption ◽

Fashion Products ◽

Purchasing Intention ◽

The Difference

The research aims to analyze factors affecting the attitudes toward counterfeitingluxurious fashion products, and attitudes’ effect on the purchase intention of consumer. A survey was conducted with 585 individuals in Vietnam. The researchused the method of EFA, multiple regressionand testing differenceand found 06 factors, such as brand image, social influence, price-quality inferences, Integrity, novelty seeking, status consumption,influence to attitudes toward counterfeiting luxurious fashion product. A positive correlation between attitudes and intention of purchase counterfeiting luxurious fashion product was also found. In addition, the research figured out the difference between attitude and purchasing intention of the consumer in monthly income, genders andtypes of companies.

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PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v4i1.7588 ◽

2020 ◽

Vol 4 (1) ◽

pp. 174

Author(s):

Miharni Tjokrosaputro ◽

Cokki Cokki

Keyword(s):

Structural Equation Modeling ◽

Social Influence ◽

Purchase Intention ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Green Product ◽

Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

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The Development of Social Influence and Aesthetic on Purchase Intention

Jurnal Manajemen ◽

10.24912/jm.v25i1.700 ◽

2021 ◽

Vol 25 (1) ◽

pp. 1

Author(s):

Alberta Honylia Novitasari Sambe, Jony Oktavian Haryanto

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Behavior ◽

Equation Modeling ◽

Gaming Industry ◽

Social Games ◽

Virtual Economy ◽

New Perspective ◽

Strong Existence

Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a survey by using questionnaire which acquired 200 Audition players as respondents. The data processing used is structural equation modeling. Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetic in which purchase intention affects actual purchase behavior, while price utility and satisfaction do not influence purchase intention.

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Consumer Behaviour Towards Purchasing Counterfeit Products

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Contemporary Consumerism ◽

10.4018/978-1-5225-8270-0.ch002 ◽

2020 ◽

pp. 21-38

Author(s):

Demetris Vrontis ◽

Marwa Maarabani ◽

Sam El Nemar

Keyword(s):

College Students ◽

Social Influence ◽

Purchase Intention ◽

Positive Relationship ◽

Brand Image ◽

Novelty Seeking ◽

Chi Square ◽

Factors Affecting ◽

Counterfeit Products ◽

Structured Questionnaire

This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

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Purchase Intention of Males and Females Through Social Media

Social Media Marketing ◽

10.4018/978-1-5225-5637-4.ch035 ◽

2018 ◽

pp. 696-713

Author(s):

Chih-Chin Liang

Keyword(s):

Social Media ◽

Social Influence ◽

Purchase Intention ◽

Perceived Usefulness ◽

Structure Questionnaire ◽

Corporate Credibility ◽

Service Information ◽

Product Service ◽

Males And Females ◽

Acceptance Model

Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purchasing through social media), company (corporate credibility, product/service information), and social (social influence on purchasing through social media, electronic word of mouth on purchasing through social media). Three hundred and thirty-two respondents (male: 171, female: 161) from Taiwan were surveyed using a structure questionnaire. Analysis results indicate that significantly influence shopping intention with respect to social media. Additionally, males and females differ in purchasing intention. Social influence affects purchase intention for females, but not for males. Product/service information affects social influence for females, but not for males.

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Marketing Sports Products on Facebook: The Effect of Social Influence

Physical Culture and Sport Studies and Research ◽

10.2478/pcssr-2014-0006 ◽

2014 ◽

Vol 61 (1) ◽

pp. 65-73 ◽

Cited By ~ 6

Author(s):

Chew Swee Seng ◽

Leng Ho Keat

Keyword(s):

Social Network ◽

Social Influence ◽

Purchase Intention ◽

Social Network Sites ◽

Consumer Perception ◽

Control Group ◽

Additional Information ◽

Perception Of Quality ◽

Sports Shoes

Abstract There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minimal information about sports shoes while the experimental group (n=59) was presented with additional information on the wall page consisting of ‘likes’ votes and positive comments about sports shoes. The findings suggest that online social influence not only can affect consumer perception of quality of a sports brand but also consumer buying intention. However, the effect that social influence has on purchase intention is limited to consumers with a low level of sports involvement and participation.

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Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

South African Journal of Business Management ◽

10.4102/sajbm.v49i1.6 ◽

2018 ◽

Vol 49 (1) ◽

Cited By ~ 1

Author(s):

Te-Hsing Ku ◽

Tzu-Ling Lin

Keyword(s):

Hong Kong ◽

Social Influence ◽

Purchase Intention ◽

Brand Image ◽

Group Analysis ◽

Structural Relationship ◽

Brand Attachment ◽

Luxury Brand ◽

Study Results ◽

Individual Value

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment and purchase intention among consumers in China, Hong Kong and Taiwan (i.e. the Greater China region). Using an empirical research method, the effects of luxury perceptions on brand attachment and purchase intention are tested using the partial least squares (PLS) approach to structural equation modelling. Differences in the structural relationship among subsamples were also examined by multi-group analysis to achieve a better understanding of the characteristics of different markets, thus contributing to the marketing strategy knowledge. According to the study results, antecedents, including individual value, social influence and luxury brand image, significantly influence brand attachment and purchase intention. Furthermore, the group comparisons suggest that the three subsamples have different characteristics with respect to the structural relationship. In the China subsample, brand attachment is more likely to be influenced by social influence. In comparison, Hong Kong consumers are more rational, that is, brand attachment and purchase intention are strongly influenced by consumer’s perception of luxury brand image. Finally, the purchase intention of Taiwanese consumers mainly depends on the affection for the luxury brand.

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Purchasing organic products: role of social context and consumer innovativeness

Marketing Intelligence & Planning ◽

10.1108/mip-01-2016-0011 ◽

2017 ◽

Vol 35 (1) ◽

pp. 130-146 ◽

Cited By ~ 19

Author(s):

Ajax Persaud ◽

Sandra R. Schillo

Keyword(s):

Social Identity ◽

Social Influence ◽

Social Factors ◽

Purchase Intention ◽

Perceived Value ◽

Consumer Innovativeness ◽

Content Type ◽

Organic Products ◽

Individual Innovativeness ◽

Nuanced Understanding

Purpose The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products. Design/methodology/approach The study is based on an online survey of 988 Canadian participants. Structural equation modelling was used to test the relationships between social identity, social influence, perceived value and purchase intention within a multi-group framework to show the moderating effect of consumer innovativeness. Findings The results show that the two social dimensions – social identity and social influence – influence purchase intention and the perceived value of organic products partially mediates these relationships. Further, the personal characteristic, “consumer innovativeness”, moderates these relationships. Research limitations/implications Although the sample consists of a higher proportion of younger participants, the results are consistent with theoretical arguments and empirical evidence, which underscores the importance of generational differences in organic product purchases. Practical implications Managers need to develop a more nuanced understanding of how social influence and social identity play different roles in the purchase intentions of consumer innovators vs later adopters. This knowledge can guide practical segmentation, targeting, positioning and promotion strategies. Originality/value This study complements the individual innovativeness predispositions literature by showing that the consideration of social factors leads to a more nuanced understanding of consumers’ purchase intention than either set of factors separately. It also contributes to the literature on adoption of organic products by introducing consumer innovativeness dimension as a key factor.

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Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

Global Business Review ◽

10.1177/0972150916668620 ◽

2017 ◽

Vol 18 (2) ◽

pp. 478-492 ◽

Cited By ~ 23

Author(s):

Geetika Varshneya ◽

Shivendra K. Pandey ◽

Gopal Das

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Structural Equation ◽

Structural Model ◽

Relevant Literature ◽

Primary Data ◽

Collectivist Culture ◽

Green Consumption ◽

Consumption Values ◽

The Impact

The present study is an attempt to investigate the impact of green consumption values and social influence on purchase intention for organic clothing. Five hypotheses were developed with the support of relevant literature. These were tested with the help of primary data of young adult Indian consumers in the age group 20–40 years, collected through a structured questionnaire. Structural equation modelling (SEM) was used to test the hypotheses. The results of structural model revealed that attitude partially mediates the relationship of green consumption values and purchase intention for organic clothing. Further, social influence has no impact on attitude as well as purchase intention for organic clothing. The outcomes also indicated that for products at the introductory stages of the lifecycle, such as organic clothing, social influence does not play a vital role even in a collectivist culture. In such situations, consumers in a collectivist culture like India tend to exhibit individualistic behaviour. The results will be beneficial for designing market entry strategies for organic clothing brands targeting developing countries. The study also tries to extend our knowledge of understanding of departures from collectivistic behaviours in products which are in the introductory stages of the lifecycle in collectivist cultures.

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