Management for Professionals - The Marketing Challenge for Industrial Companies
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12

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Published By Springer International Publishing

9783319306094, 9783319306100

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Industrial Product Design and Development

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_6 ◽

2016 ◽

pp. 153-201

Author(s):

Claudio A. Saavedra

Keyword(s):

Product Design ◽

Industrial Product ◽

Design And Development

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Misinterpreting Customer Orientation

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_2 ◽

2016 ◽

pp. 11-31

Author(s):

Claudio A. Saavedra

Keyword(s):

Customer Orientation

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Organizing an Industrial Company’s Marketing and Sales Department

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_7 ◽

2016 ◽

pp. 203-233

Author(s):

Claudio A. Saavedra

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Industrial Market Segmentation

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_5 ◽

2016 ◽

pp. 123-151

Author(s):

Claudio A. Saavedra

Keyword(s):

Market Segmentation ◽

Industrial Market

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The Industrial Sales Force

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_8 ◽

2016 ◽

pp. 235-279

Author(s):

Claudio A. Saavedra

Keyword(s):

Sales Force ◽

Industrial Sales

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Exploring Industrial Markets

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_4 ◽

2016 ◽

pp. 63-121

Author(s):

Claudio A. Saavedra

Keyword(s):

Industrial Markets

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Industrial Branding

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_10 ◽

2016 ◽

pp. 323-346

Author(s):

Claudio A. Saavedra

Keyword(s):

Industrial Branding

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Pricing Technical Products

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_11 ◽

2016 ◽

pp. 347-369

Author(s):

Claudio A. Saavedra

Keyword(s):

Technical Products

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The Distribution of Technical Products

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_9 ◽

2016 ◽

pp. 281-321

Author(s):

Claudio A. Saavedra

Keyword(s):

Technical Products

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Introducing New Technical Products into the Market

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_12 ◽

2016 ◽

pp. 371-423

Author(s):

Claudio A. Saavedra

Keyword(s):

Technical Products

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