Praxishandbuch Informationsmarketing
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Published By De Gruyter

9783110539011
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Corporate Storytelling als Marketinginstrument

2018 ◽  
pp. 526-536
Author(s):  
Deborah Kyburz

Design Thinking: Agilität und Nutzer im Fokus der Arbeitswelt 4.0

2018 ◽  
pp. 123-146
Author(s):  
Ivonne Preusser
Keyword(s):  
Design Thinking

Prozessexzellenz in Bibliotheken

2018 ◽  
pp. 147-161
Author(s):  
Christina Kläre

Best Practice: Integriertes und konvergentes Marketing

2018 ◽  
pp. 569-569
Author(s):  
Ursula Georgy ◽  
Frauke Schade
Keyword(s):  
Best Practice

scholarly journals Metadaten als Mehrwerte

2018 ◽  
pp. 279-291
Author(s):  
Susanne Blumesberger

Crossmediale Kampagnen

2018 ◽  
pp. 550-566
Author(s):  
Johannes Neuer

Einführung in das Operative Marketing und aktuelle Entwicklungen

2018 ◽  
pp. 233-248
Author(s):  
Ursula Georgy ◽  
Frauke Schade
Keyword(s):  
Aktuelle Entwicklungen

(Social) Display Advertising

2018 ◽  
pp. 537-549
Author(s):  
Joachim Griesbaum
Keyword(s):  
Display Advertising ◽  
Social Display
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