Mapping Out Marketing
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Published By Routledge

9781315112602

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

What should students learn about marketing?

Mapping Out Marketing ◽

10.4324/9781315112602-55 ◽

2018 ◽

pp. 183-184

Author(s):

Leigh McAlister

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How can you help children navigate market messages as technology progresses?

Mapping Out Marketing ◽

10.4324/9781315112602-54 ◽

2018 ◽

pp. 180-182

Author(s):

Lan Nguyen Chaplin

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What can you do to stay motivated throughout your career?

Mapping Out Marketing ◽

10.4324/9781315112602-48 ◽

2018 ◽

pp. 159-160

Author(s):

Brian Wansink

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How can you tap into consumers’ surroundings to influence their actions?

Mapping Out Marketing ◽

10.4324/9781315112602-46 ◽

2018 ◽

pp. 153-155

Author(s):

Juliano Laran

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How do you measure service quality?

Mapping Out Marketing ◽

10.4324/9781315112602-35 ◽

2018 ◽

pp. 115-116

Author(s):

Valarie A. Zeithaml

Keyword(s):

Service Quality

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How does satisficing and justifying among consumers affect marketing?

Mapping Out Marketing ◽

10.4324/9781315112602-31 ◽

2018 ◽

pp. 103-104

Author(s):

James W. Gentry

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What do customers really want?

Mapping Out Marketing ◽

10.4324/9781315112602-29 ◽

2018 ◽

pp. 97-98

Author(s):

Michael Norton

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Why do business relationships often fail and how can you turn that trend around?

Mapping Out Marketing ◽

10.4324/9781315112602-25 ◽

2018 ◽

pp. 82-83

Author(s):

Sandy D. Jap

Keyword(s):

Business Relationships

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Price competition, attraction effects, and line–extension effects: What are their hidden returns?

Mapping Out Marketing ◽

10.4324/9781315112602-22 ◽

2018 ◽

pp. 73-75

Author(s):

Timothy B. Heath

Keyword(s):

Price Competition ◽

Line Extension ◽

Attraction Effects

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When does your positional advantage pose challenges to success?

Mapping Out Marketing ◽

10.4324/9781315112602-18 ◽

2018 ◽

pp. 60-61

Author(s):

Rebecca J. Slotegraaf

Keyword(s):

Positional Advantage

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