Strategic Retail Management
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Published By Springer Fachmedien Wiesbaden

9783658101824, 9783658101831
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Store-based Retailing – General Merchandise

2016 ◽  
pp. 47-70 ◽  
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Vertical Players – Manufacturers and Verticals

2016 ◽  
pp. 115-137
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

In-store Marketing

2016 ◽  
pp. 327-350
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Cross-channel Retailing

2016 ◽  
pp. 95-114
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Logistics – Physical Distribution

2016 ◽  
pp. 399-418
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein
Keyword(s):  
Physical Distribution

Pricing

2016 ◽  
pp. 279-306
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Retail Functions

2016 ◽  
pp. 3-23
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Buying – Strategy and Concepts

2016 ◽  
pp. 377-397
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein

Marketing Communication

2016 ◽  
pp. 307-326
Author(s):  
Joachim Zentes ◽  
Dirk Morschett ◽  
Hanna Schramm-Klein
Keyword(s):  
Marketing Communication
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