A Qualitative study on Innovation and Dimensional aspects of Omnichannel Retail Business Model

The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics . The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers. The findings of the study posits four main dimensions resultant of digitalization and technological advancements in Omnichannel retail, namely Omnichannel Intensity, Organizational Structure Integration, Operations and Supply Chain Management Innovation, Data Analytics and Intelligence. Cross-channel Integration and Data Analytics & Intelligence have been found to be contributing enormously towards the strategic growth of Omnichannel retailers, thus emerging as the prominent managerial implications of the study.

Construction and Optimization of Green Supply Chain Management Mode of Agricultural Enterprises in the Digital Economy

Digital economy is a rapidly developing economic form under the background of the information age. This article introduces the construction and optimization of the green supply chain management model of agricultural enterprises under the digital economy, and intends to provide some ideas and directions for the development of green supply chain management of agricultural enterprises based on digital economy. This paper proposes the construction and optimization research methods of the green supply chain management model of agricultural enterprises under the digital economy, including the overview of green supply chain management, the construction of the optimization management model of the green supply chain of agricultural enterprises, and the digital economy under the construction of a green supply chain management practice index system for agricultural enterprises. Experimental results show that average Cronbachα value of each scale factor of the optimized management model in this paper is 0.876, and optimized decision-making coordination mechanism has high internal consistency.