Handbook of Marketing Strategy
Latest Publications

TOTAL DOCUMENTS

28

(FIVE YEARS 0)

H-INDEX

4

(FIVE YEARS 0)

Published By Edward Elgar Publishing

9781781005224

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Competition and its Implications for Marketing Strategy

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00013 ◽

2013 ◽

Cited By ~ 1

Author(s):

Gaurav Sabnis ◽

Rajdeep Grewal

Keyword(s):

Marketing Strategy

Download Full-text

Marketing Resource Allocation Strategy

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00019 ◽

2013 ◽

Cited By ~ 1

Author(s):

Venkatesh Shankar

Keyword(s):

Resource Allocation ◽

Allocation Strategy ◽

Resource Allocation Strategy ◽

Marketing Resource Allocation ◽

Marketing Resource

Download Full-text

Productivity of Marketing Strategy

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00038 ◽

2013 ◽

Cited By ~ 2

Author(s):

Brian T. Ratchford

Keyword(s):

Marketing Strategy

Download Full-text

Managing Customer Satisfaction

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00026 ◽

2013 ◽

Author(s):

Vikas Mittal ◽

Carly Frennea

Keyword(s):

Customer Satisfaction

Download Full-text

Behavioral Perspectives on Pricing Strategy

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00025 ◽

2013 ◽

Cited By ~ 3

Author(s):

Russell S. Winer

Keyword(s):

Pricing Strategy

Download Full-text

Advertising Strategy: Consumer Mindsets and Message Alignment

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00021 ◽

2013 ◽

Author(s):

Derek D. Rucker

Keyword(s):

Advertising Strategy

Download Full-text

New Product Development in a Strategic Context

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00020 ◽

2013 ◽

Author(s):

John H. Roberts

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Strategic Context

Download Full-text

Marketing Strategy and Firm Value

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00037 ◽

2013 ◽

Cited By ~ 1

Author(s):

Venkatesh Shankar

Keyword(s):

Marketing Strategy ◽

Firm Value

Download Full-text

Diffusion and its Implications for Marketing Strategy

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00034 ◽

2013 ◽

Cited By ~ 2

Author(s):

Gerard Tellis ◽

Deepa Chandrasekaran

Keyword(s):

Marketing Strategy

Download Full-text

First-mover/Pioneer Strategies

Handbook of Marketing Strategy ◽

10.4337/9781781005224.00032 ◽

2013 ◽

Cited By ~ 2

Author(s):

Marvin B. Leiberman ◽

David B. Montgomery

Keyword(s):

First Mover

Download Full-text