Handbook on Brand and Experience Management
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20

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3

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Published By Edward Elgar Publishing

9781848446151

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

When Brands Resonate

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00009 ◽

2013 ◽

Author(s):

Susan Fournier ◽

Michael R. Solomon ◽

Basil G. Englis

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Embodied Cognition, Affordances and Mind Modularity: Using Cognitive Science to Present a Theory of Consumer Experiences

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00019 ◽

2013 ◽

Author(s):

J. Josko Brakus

Keyword(s):

Cognitive Science ◽

Embodied Cognition ◽

Consumer Experiences

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Experiential Attributes and Consumer Judgments

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00022 ◽

2013 ◽

Author(s):

J. Josko Brakus ◽

Bernd H. Schmitt ◽

Shi Zhang

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Brand Identity: The Guiding Star for Successful Brands

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00010 ◽

2013 ◽

Author(s):

Franz-Rudolf Esch

Keyword(s):

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Building a B2B Corporate Brand

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00029 ◽

2013 ◽

Author(s):

David L. Rogers

Keyword(s):

Corporate Brand

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The Challenges of the Global Brand

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00027 ◽

2013 ◽

Author(s):

Hayes Roth

Keyword(s):

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Returns on Brand Investments: Maximizing Financial Returns from Brand Strategy

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00026 ◽

2013 ◽

Author(s):

Joanna Seddon

Keyword(s):

Brand Strategy ◽

Financial Returns

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A Literature Review of Consumer-Based Brand Scales

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00023 ◽

2013 ◽

Author(s):

Lia Zarantonello

Keyword(s):

Literature Review

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Preface

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00005 ◽

2013 ◽

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Everybody’s Darling? The Target Groups of a Brand

Handbook on Brand and Experience Management ◽

10.4337/9781848446151.00015 ◽

2013 ◽

Author(s):

Anton Meyer ◽

Benjamin Brudler ◽

Christian Blümelhuber

Keyword(s):

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