Embodied Cognition, Affordances and Mind Modularity: Using Cognitive Science to Present a Theory of Consumer Experiences

Author(s):  
J. Josko Brakus
2019 ◽  
Vol 41 (2) ◽  
pp. 129-140
Author(s):  
Amy Cook

Summary Theatre offers an opportunity for communities to think with and through fiction. We come together to hear and tell stories because it is moving, both in the literal and the figurative sense: it changes us. Theories from cognitive science of embodied cognition make clear that making sense of theatre is a full-bodied affair. In this essay, I argue that we can see moments when theatre invited its audience to think in new ways by shifting theatrical conventions. I explore how a contemporary production of Hamlet, Pan Pan’s production of “The Rehearsal: Playing the Dane”, brings its audience to question the stability of the self and text by altering the conventions around casting and representation. This is theatre that I may not understand in a traditional way, but this gives me a way to understand a new way of thinking about the world around me. It is theatre I can use.


2018 ◽  
Vol 8 (2) ◽  
pp. 59-68
Author(s):  
Shaogang Yang

 The rise of embodied cognition in recent ten years has brought about significant influence on the research of moral psychology. On the one hand, the development of neuro-cognitive science has facilitated the research of morality deeply into the mirror neurons of brain, no longer being limited simply on the philosophical speculation; and on the other hand the experimental research of embodied cognition has provided new evidence for some traditional and philosophical moral issues and even made some new recognition of the issues which are different from the traditional interpretations. Tracing back to the research of the Western moral psychology, we find that cognitive rationality and virtual ethics are the two main research lines for moral psychology.(1)J. Piaget and L. Kohlberg opened a way for the research of cognitive development of morality, and their successors have formed new Kohlbergian School, such as the moral judgment theory based on DIT proposed by J. Rest and his colleagues, G. Lind’s dual-aspect theory based on his MCT and KMDD®; the social cognitive domain theory proposed by E. Turiel and his colleagues; the feminine caring ethics advocated by C. Gilligan and N. Noddings; the Social Intuitionist Theory proposed by J. Haidt based on evolutionary psychology, cultural psychology and neuro-cognitive science and so on. (2) The traditional moral philosophy and ethics have opened another way to the research of character education and virtues, such as the American movement of character education facilitated by W, Bennett and T. Lickona and others; the argument between J. Rawls and R. Nozick on moral problems; A. C. MacIntyre’s moral critique to the Western societies and his virtue ethics and so on. Since 21st century the research of embodied cognition has broken through the limitation of the traditional research on moral psychology, attempting to realize the new synthesis of intellect, human body and its environment, and therefore started the embodied research of moral judgment which is unfolded around the three dimensions of physical cleanliness, disgust, body temperature and body movements. I has also assimilated Piaget and Vygotsky’s ideas of psychological development, the theory of conceptual metaphor in cognitive semantics and the theory of evolutionary psychology, and made its theoretical interpretation and exploration for the embodied effect of moral judgment. Since the variable of physical body could have its influence on individual moral judgment by means of one’s emotion and cognitive elements, the moral judgment based on embodied cognition should be integrated with the theories of moral judgment, especially with moral competencies that are the core of moral judgment, and meanwhile the relationship between the embodied cognition and moral intuition should be deeply explored, and the issues such as chronergy, that is, time efficiency, and dynamics taken place when there is the embodied effect should be further examined, the regulated variables of embodied effects while making moral judgment and the individual differences should also be found out through detailed research. And finally we should check out the embodied effects of moral judgment through the cross-cultural comparison.


Target ◽  
2010 ◽  
Vol 22 (1) ◽  
pp. 94-111 ◽  
Author(s):  
Hanna Risku

This article provides a brief presentation of the development of some cognitive scientific views on technical communication and translation. I look in detail at one of the latest cognitive scientific trends, namely Situated and Embodied Cognition. According to this approach, humans are creative beings who are dependent on their physical and psychological circumstances. I provide a brief overview of the background to situated, embodied cognition, present some of its main concepts and conclude with a number of proposals about how findings in this field can be used to further develop research in Technical Communication and Translation Studies. In doing so, I argue that the new findings in cognitive science will necessarily change some of the common concepts and methodological traditions with regard to the actual text production process and competencies.


2021 ◽  
pp. 105971232098304
Author(s):  
Tim Elmo Feiten ◽  
Kristopher Holland ◽  
Anthony Chemero

We take the approach developed by Rietveld and RAAAF to be a paradigm example of a much-needed development in embodied cognitive science: applying the insights gained into the nature of cognition back to embodied cognition itself, back to the practice of bodily engagements with our sociocultural environments. Rietveld’s work is groundbreaking precisely because it stands almost alone as a prototype of this move: to raise embodiment from a mere content of our theorizing to the practical level of determining the form of our activity, including our scholarly activity. We describe some of our own artistic-scholarly work that follows similar principles.


Author(s):  
Evan Thompson

Cognitive neuroscience tends to conceptualize mindfulness meditation as inner observation of a private mental realm of thoughts, feelings, and body sensations, and tries to model mindfulness as instantiated in neural networks visible through brain imaging tools such as EEG and fMRI. This approach confuses the biological conditions for mindfulness with mindfulness itself, which, as classically described, consists in the integrated exercise of a whole host of cognitive and bodily skills in situated and ethically directed action. From an enactive perspective, mindfulness depends on internalized social cognition and is a mode of skillful, embodied cognition that depends directly not only on the brain, but also on the rest of the body and the physical, social, and cultural environment.


2018 ◽  
Vol 15 (3) ◽  
pp. 387-406 ◽  
Author(s):  
Hans Van Eyghen

I use three ideas from philosopher John Dewey that are of service for Cognitive Science of Religion (CSR). I discuss how Dewey’s ideas on embodied cognition, embedded cognition can be put to work to get a fuller understanding of religious cognition. I also use his ideas to criticize CSR’s reliance on the modularity of mind thesis


2018 ◽  
Vol 15 (3) ◽  
pp. 366-386
Author(s):  
Tobias Tan

Scholars have recently identified resemblances between pragmatist thought and contemporary trends in cognitive science in the area of ‘embodied cognition’ or ‘4E cognition.’ In this article I explore these resemblances in the account of religious belief provided by the classical pragmatist philosopher William James. Although James’s psychology does not always parallel the commitments of embodied cognition, his insights concerning the role of emotion and socio-cultural context in shaping religious belief, as well as the action-oriented nature of such beliefs, resonate with embodied and embedded accounts of religious belief. James’s insights are readily extended in light of contemporary embodied cognition research to highlight the interdependency between religious belief of individuals and the cognitive scaffolding provided by embodied religious practices.


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