Springer Texts in Business and Economics - Customer Relationship Management
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18

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Published By Springer Berlin Heidelberg

9783662553800, 9783662553817

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Applications of CRM in B2B and B2C Scenarios Part II

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_17 ◽

2018 ◽

pp. 363-384

Author(s):

V. Kumar ◽

Werner Reinartz

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CRM Issues in the Business-To-Business Context

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_13 ◽

2018 ◽

pp. 265-283

Author(s):

V. Kumar ◽

Werner Reinartz

Keyword(s):

Business Context ◽

Business To Business

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Customer Analytics Part II

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_6 ◽

2018 ◽

pp. 101-134

Author(s):

V. Kumar ◽

Werner Reinartz

Keyword(s):

Customer Analytics

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Concepts of Customer Value

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_2 ◽

2018 ◽

pp. 17-29

Author(s):

V. Kumar ◽

Werner Reinartz

Keyword(s):

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Loyalty Programs: Design and Effectiveness

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_10 ◽

2018 ◽

pp. 179-205

Author(s):

V. Kumar ◽

Werner Reinartz

Keyword(s):

Loyalty Programs

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Applications of CRM in B2B and B2C Scenarios Part I

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_16 ◽

2018 ◽

pp. 329-362

Author(s):

V. Kumar ◽

Werner Reinartz

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Strategic CRM Today

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_1 ◽

2018 ◽

pp. 3-16

Author(s):

V. Kumar ◽

Werner Reinartz

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Future of CRM

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_18 ◽

2018 ◽

pp. 385-404

Author(s):

V. Kumar ◽

Werner Reinartz

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Using Databases

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_8 ◽

2018 ◽

pp. 157-167

Author(s):

V. Kumar ◽

Werner Reinartz

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Customer Privacy Concerns and Privacy Protective Responses

Springer Texts in Business and Economics - Customer Relationship Management ◽

10.1007/978-3-662-55381-7_14 ◽

2018 ◽

pp. 285-309 ◽

Author(s):

V. Kumar ◽

Werner Reinartz

Keyword(s):

Privacy Concerns

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