Ways to Measure Loyalty of Service Users

The focus of this study was set on the empirical determination of the differences between the methods of measuring the loyalty of users of services. The research reviewed approaches to evaluating the loyalty of taxi service users in Ho Chi Minh (Vietnam), Moscow (Russia), and Novosibirsk (Russia). The goal implied the segmentation of service users depending on the patterns of conduct and giving advice on the development of loyalty programs. The novelty lies in grouping respondents by age and gender and determining the ways to measure their loyalty. The research findings imply that people under 30 tend to make a choice based on reviews of others. The study developed possible customer behavior models and options for actions depending on their satisfaction and loyalty. This matrix can be used for building a comprehensive strategy to increase the loyalty of their clients. Practical value of the study lies in the possibility of using the data obtained to model the behavior of consumers of different service types based on the proposed loyalty matrix.

Pricing and promotion: A literature review

This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.

The Effect of Customer Loyalty Programs on Customer Retention in Pakistan

The aim of our study was to build an extremely significant understanding of the influence of client's loyalty programs on buyer's retention. The context of the current study was set for Pakistani consumers. The current study inspects the key role of loyalty programs such as devotion programs, point framework, level reward framework and non-fiscal projects on the dependent variable: client retention. A quantitative analysis method was adopted to achieve the objective of the research. For the data collection, questionnaires were distributed randomly among customers. Our findings suggest that there is a significant impact of loyalty programs for retaining valuable customers. Evidently, a significant effect was noted for different types of loyalty schemes such as Tier reward, Point and Non-monetary schemes.

Increasing customer loyalty to the firm

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Businesses have scope to increase customer loyalty to the firm through the introduction of loyalty programs. Relevance of such programs to target consumers is critical and their overall impact can be enhanced through the use of effective communication. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.