ASPECTS OF GREEN MARKETING, PRODUCTS, PRICES, AND BUYING INTEREST AT SUPER INDO OUTLETS

Green marketing is basically a social marketing concept that protects and builds consumer welfare by paying attention to environmental sustainability. In the business context, the green marketing aspect is starting to become an aspect that is used as the basis for showing the advantages of a business. This study aims to see how green marketing moderates the effect of product and price on consumer buying interest. The aspects studied in this study include product aspects, price aspects, green marketing aspects and their influence on buying interest. The study was conducted in Yogyakarta with random sampling of Super Indo consumers. Field data collection is carried out in the period from May to July 2021. Data collection is carried out by distributing questionnaires with validity and reliability tests first. Data analysis was carried out using the Regression-Moderation model with product and price aspects as independent variables. Aspects of buying interest as an independent variable, while the green marketing variable as a moderating variable. The results of this study indicate that product and price aspects in general still have an effect on consumer buying interest. Meanwhile, an understanding of green marketing has a significant influence in moderating the relationship between products and consumer buying interest in Super Indo Supremarket retail.

Torn between individual aspirations and the family legacy – individual career development in family firms

PurposeThe purpose of this paper is to explore individual career management by family members in the context of their family firms.Design/methodology/approachThe interpretative interview study of family members active in family businesses explores how this context affects the choice, planning, goals and development of family members' careers in their family business.FindingsThe authors find that career management in the family business setting focuses on fulfilling the family business goals rather than the personal goals of family members. Career management is rather reactive and less self-directed than current literature on career development recommends. Based on the results, the authors develop a process model for individual career management in the family business context.Originality/valueLittle is known about individual career management of family members in a family business context, as research on careers in family firms has so far focused mainly on transgenerational succession. The authors explore how in family firms, the trend towards self-directed, individual career planning is in tension with a commitment to the family business and its legacy.

Affective and Emotional Determinants of Entrepreneurial Orientation Within Family Firms

As a predominant form of business organization, family firms have attracted increasing attention by scholars, and especially by those researching entrepreneurial orientation with the aim of better understanding of entrepreneurial activities pursued by enterprises. However, the literature on the confluence of entrepreneurial orientation and family firms has paid scant attention to the influence of affective and emotional factors. To cover this research gap, the authors analyze the impact of affective commitment and concern for socioemotional wealth preservation on entrepreneurial orientation. To do so, they performed an empirical study using the data collected from 342 small and mid-sized family firms from Portugal, a country where family firms are under-researched even though they make up the backbone of the economy. Results show that both affective commitment and socioemotional wealth positively impact entrepreneurial orientation, pointing to the need to further research the relationships between such factors and strategic behaviors in the family business context.

Analysis in the World of Information Systems

There are many ways in which information systems (IS) impact the business. There are several different types of information systems applications that can be a resource for competitive advantage. To respond appropriately to changing market circumstances, it is necessary to constantly monitor and research the overall situation and then adjust the business approach accordingly. This chapter will review the systematic and methodological approach of the information systems analyst and evaluate what techniques and procedures might be useful to assist in the search, collection, and presentation of the research results and analysis for the broader business context. The chapter will also review the need for an information management policy and a management system that is necessary to develop a large-scale system to manage the amount of information that will result from the research and analysis of the business characteristics of the company and its surrounding environment and competition.

Do Religion and Spirituality in the Workplace Matter?

Although spirituality in the workplace has recently received extensive attention from many researchers in the field of management, it has often been interchanged with the term religion. Yet religion is neglected. According to Vitell, religion contributes to setting a framework for moral and ethical behavior in a business context, creating a spiritual workplace that is aligned with organizational goals and has a positive impact on productivity and profitability. Therefore, there is a need to conduct more investigations not only to explain the core concept of each, but also to evaluate the effectiveness of each and their integration in the workplace. This chapter addresses the increased demand to better conceptualize, define, and contrast the concepts of religion and spirituality in the workplace. In addition, the impact of leaders' life standards and personal values on behavior in the workplace are examined, with attention on the discussion of the impact of religion and spirituality.

Natural knowledge of Smart bioinformatics to reduce tasks without added value or human contact in a pandemic

The goal this article about use Natural knowledge of bioinformatics and digitalization is that the use of technological innovations within the business context with a major influence on product, services, business processes, sales channels, and supply channels. The associated potential advantages include, among others, increased sales or productivity, innovations in price creation, and new sorts of client interaction. Global enterprises are facing supply chain issues, consequently potentially higher operational costs, lower inventory and the prospects of lower demand will be reluctant to disburse resources and time to connect in M&A and financing activities, predominantly if valuations of targets remain high. Digitalization of supply chain (SC) could be a way that companies can start to strategize and accomplish trade strength against supply chain disturbance. Main focus of this chapter: Digitalization enhances prosperity, Digitalization will alter labor markets, Digitalization impacts business models, Factors influencing digitalization in SC, Impediments of digitalization in SC etc.

A Lie Is a Lie: The Ethics of Lying in Business Negotiations

I argue that lying in business negotiations is pro tanto wrong and no less wrong than lying in other contexts. First, I assert that lying in general is pro tanto wrong. Then, I examine and refute five arguments to the effect that lying in a business context is less wrong than lying in other contexts. The common thought behind these arguments—based on consent, self-defence, the “greater good,” fiduciary duty, and practicality—is that the particular circumstances which are characteristic of business negotiations are such that the wrongness of lying is either mitigated or eliminated completely. I argue that all these “special exemption” arguments fail. I conclude that, in the absence of a credible argument to the contrary, the same moral constraints must apply to lying in business negotiations as apply to lying in other contexts. Furthermore, I show that for the negotiator, there are real practical benefits from not lying.

Quality Practitioners’ Differing Perspectives on Future Software Quality Assurance Practices

Constant changes in a business context and software development make it important to understand how software quality assurance (SQA) should respond. Examining SQA from supplier and client perspectives, this study explores how different groups of SQA practitioners perceive future needs. A survey (n = 93) conducted in fall 2017 explored the views of SQA organizations on future trends. The results indicate that SQA organizations differ slightly in their attitudes to quality categories, as do different groups of SQA practitioners. It is argued that these differences should be taken into account when developing and implementing future SQA strategy. It is further argued that the found basic enables SQA management, evaluation of new practices, and allocation of resources to ensure that all quality categories remain balanced in the future.