Islamic Marketing and Branding
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Published By Routledge

9781315590035
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Corporate brands and marketing strategies

2017 ◽  
pp. 11-35
Author(s):  
Jonathan A. J. Wilson ◽  
Jonathan Liu
Keyword(s):  
Marketing Strategies ◽  
Corporate Brands

Exploring the incongruent

2017 ◽  
pp. 102-117
Author(s):  
Norbani Che-Ha ◽  
Wan Marhaini Wan Ahmad ◽  
Mohd Edil Abd Sukor ◽  
Saad Mohd Said

Brand values and the Islamic market

2017 ◽  
pp. 118-147 ◽  
Author(s):  
Ali Al-Makrami ◽  
Dorothy Yen
Keyword(s):  
Brand Values

Religion and Halal consumption

2017 ◽  
pp. 69-101
Author(s):  
Ismah Osman ◽  
Faridah Hassan ◽  
Balkis Haris ◽  
Erne Suzila Kassim
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