Current Research on Gender Issues in Advertising
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Published By Routledge

9781351213745

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Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-3 ◽

2018 ◽

pp. 41-63

Author(s):

Hojoon Choi ◽

Kyunga Yoo ◽

Tom Reichert ◽

Michael S. LaTour

Keyword(s):

Sexual Appeals ◽

Feminist Attitudes

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Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-7 ◽

2018 ◽

pp. 125-140

Author(s):

David Roca ◽

Daniel Tena ◽

Patrícia Lázaro ◽

Alfons González

Keyword(s):

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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-4 ◽

2018 ◽

pp. 64-81

Author(s):

Bruce A. Huhmann ◽

Yam B. Limbu

Keyword(s):

Gender Stereotypes

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Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-2 ◽

2018 ◽

pp. 13-40

Author(s):

Antigone G. Kyrousi ◽

George G. Panigyrakis ◽

Anastasios P. Panopoulos

Keyword(s):

Evolutionary Psychology ◽

Female Competition ◽

Psychology Perspective

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Gender stereotypes in advertising: a review of current research

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-1 ◽

2018 ◽

pp. 3-12

Author(s):

Stacy Landreth Grau ◽

Yorgos C. Zotos

Keyword(s):

Gender Stereotypes

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A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-6 ◽

2018 ◽

pp. 106-124

Author(s):

Leonidas Hatzithomas ◽

Christina Boutsouki ◽

Paschalina Ziamou

Keyword(s):

Content Analysis ◽

Longitudinal Analysis ◽

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Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-5 ◽

2018 ◽

pp. 82-105

Author(s):

Kasey Windels

Keyword(s):

Gender Stereotypes ◽

And Function ◽

Role And Function

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Introduction: Current research on gender issues in advertising

Current Research on Gender Issues in Advertising ◽

10.4324/9781351213745-intro ◽

2018 ◽

pp. 1-2

Author(s):

Yorgos C. Zotos ◽

Stacy Landreth Grau ◽

Charles R. Taylor

Keyword(s):

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