Current Research on Gender Issues in Advertising
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Published By Routledge

9781351213745
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

2018 ◽  
pp. 13-40
Author(s):  
Antigone G. Kyrousi ◽  
George G. Panigyrakis ◽  
Anastasios P. Panopoulos
Keyword(s):  
Evolutionary Psychology ◽  
Female Competition ◽  
Psychology Perspective

Gender stereotypes in advertising: a review of current research

2018 ◽  
pp. 3-12
Author(s):  
Stacy Landreth Grau ◽  
Yorgos C. Zotos
Keyword(s):  
Gender Stereotypes

scholarly journals Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

2018 ◽  
pp. 125-140
Author(s):  
David Roca ◽  
Daniel Tena ◽  
Patrícia Lázaro ◽  
Alfons González
Keyword(s):  
Gender Bias

A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials

2018 ◽  
pp. 106-124
Author(s):  
Leonidas Hatzithomas ◽  
Christina Boutsouki ◽  
Paschalina Ziamou
Keyword(s):  
Content Analysis ◽  
Longitudinal Analysis ◽  
Super Bowl ◽  
Changing Roles

Introduction: Current research on gender issues in advertising

2018 ◽  
pp. 1-2
Author(s):  
Yorgos C. Zotos ◽  
Stacy Landreth Grau ◽  
Charles R. Taylor
Keyword(s):  
Gender Issues
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