Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

2018 ◽  
pp. 13-40
Author(s):  
Antigone G. Kyrousi ◽  
George G. Panigyrakis ◽  
Anastasios P. Panopoulos
Keyword(s):  
Evolutionary Psychology ◽  
Female Competition ◽  
Psychology Perspective

scholarly journals The evolution-similarity matrix: an evolutionary psychology perspective on cross-cultural advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 159-167
Author(s):  
Lachezar Ivanov ◽  
Jordan Buck ◽  
Rory Sutherland
Keyword(s):  
Evolutionary Psychology ◽  
Cultural Relevance ◽  
Cross Cultural ◽  
Similarity Matrix ◽  
Local Adaptations ◽  
Human Universals ◽  
Psychology Perspective ◽  
Similarities And Differences

Corrections to the article made on November 24, 2020 The standardization/adaptation debate in cross-cultural advertising is a topic on which little consensus prevails and which remains heavily discussed. Using evolutionary psychology, this paper presents a typology of advertising cues and explains their cross-cultural relevance and transportability. The paper highlights three distinct categories – human universals (evolved similarities), local adaptations (evolved differences), and local socialization (differences not due to evolution). The paper contributes to advertising theory by providing a meta-framework for the study of cross-cultural similarities and differences in the processing of advertising cues. It further assists advertising practice by delivering a framework aiding in cross-cultural advertising copy decisions. By raising the questions that the paper poses to develop the proposed typology categories, advertisers can identify which advertising cues are malleable by advertising and which are based on innate human preferences and are relatively stable. With that knowledge in hand, advertisers can decide when and to what extent to use a standardization approach versus an adaptation approach.

The evolutionary psychology of eating disorders: Female competition for mates or for status?

2005 ◽  
Vol 78 (3) ◽  
pp. 397-417 ◽  
Author(s):  
Lisa Marie Faer ◽  
Alexandra Hendriks ◽  
Riadh T. Abed ◽  
Aurelio José Figueredo
Keyword(s):  
Eating Disorders ◽  
Evolutionary Psychology ◽  
Female Competition
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