Leading Edge Marketing Research: 21st-Century Tools and Practices
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Published By SAGE Publications, Inc.

9781412991315, 9781452240558
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Panel Online Survey and Research Quality

2013 ◽  
pp. 337-364
Author(s):  
Raymond C. Pettit
Keyword(s):  
Online Survey ◽  
Research Quality

Mixed Methods in Marketing Research

2013 ◽  
pp. 300-318
Author(s):  
Melvin Prince ◽  
Mark A. Davies ◽  
Chris Manolis ◽  
Susan Tratner
Keyword(s):  
Mixed Methods ◽  
Marketing Research

Marketing Accountability: Understanding Performance and Drivers of Brand Success

2013 ◽  
pp. 139-154
Author(s):  
Pink William ◽  
Herr Philip ◽  
Fitch Dorothy
Keyword(s):  
Marketing Accountability

Behavioral Economics: A Blueprint for New Aha Moments

2013 ◽  
pp. 89-118
Author(s):  
Crawford Hollingworth
Keyword(s):  
Behavioral Economics

The 21st Century Development of Products: Where Customer Guidance is Taking Us

2013 ◽  
pp. 71-88
Author(s):  
Howard R. Moskowitz ◽  
Bert Krieger ◽  
Linda Ettinger Lieberman
Keyword(s):  
21St Century ◽  
Century Development

New Roles for Marketing Researchers

2013 ◽  
pp. 2-26
Author(s):  
Ian Lewis ◽  
Simon Chadwick
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