Mixed Methods
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2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Joshua Butcher ◽  
Fabien Pecot

Purpose This paper aims to investigate how the abstract marketing concept of brand heritage is operationalized through visual elements on social media. Design/methodology/approach A mixed-methods approach combines interviews with marketing experts, a focus group with specialized academics, an open coding of Instagram images and the systematic coding of 800 images of eight champagne brands (company-generated content). Findings The study identifies 20 brand heritage codes (e.g. groupings of brand heritage visual cues with homogenous meanings). These codes are combined in three different factors (brand symbols, product legacy and consumption rituals) that discriminate between brands. Research limitations/implications The paper offers a description of what brand heritage looks like in practice. This visual operationalization of brand heritage is based on a single category, a limitation that further research can address. The results also contribute to research on visual brand identity and provide practical insights for the management of brand heritage at the product brand level. Originality/value This paper bridges the gap between the strategic management of brand heritage as a resource and the way it is concretely made available to the consumers.

This study investigates the level of Information and Communication Technology (ICT) use in teaching English as a foreign language (EFL) in Morocco. It explores the effects of EFL teachers' personal and technology-related variables in ICT use in English high school classes. The study opts for a descriptive and an analytical method to account for this claim. Therefore, a mixed-methods approach is used. A survey questionnaire and interviews are conducted to obtain a corpus of data that is both representative and reliable. The sample of our study consists of thirty teachers of English in six high schools in the city of Meknes. The findings indicate that ICT integration in the EFL classes in Morocco is hampered due to different variables. Interior variables refer to the teacher's attitude and dilemma towards using ICT; while exterior ones are strongly associated with the lack of ICT facilities and ICT related equipment in the Moroccan high schools.

2021 ◽  
Jennifer L. Woolley ◽  
Jo-Ellen Pozner ◽  
Michaela DeSoucey

We examine how entrepreneurs might build a viable, values-driven niche. Extant templates for niche creation typically employed in moral markets depend on instrumentally rational logics that privilege economic ends such as profitability and efficiency. Entrepreneurs seeking to construct a nascent niche whose purpose and objectives include the amelioration of social ills, however, may find such templates inadequate. Using the emergence of the U.S. bean-to-bar chocolate niche, through which entrepreneurs attempt to address the social and environmental shortcomings of conventional chocolate production, we demonstrate that constructing an alternative model for niche creation is feasible. Most bean-to-bar entrepreneurs deliberately opted out of extant private regulation initiatives, developing instead alternative encompassing, values-driven sourcing and cooperative relationships, which we term collaborative governance. This is enacted throughout the niche by promoting shared values, best practices, and transparency and is supported by strategic meaning-making work to cultivate customers. Together, these three values-driven strategies form a novel template of niche creation based not on cognitive repositioning or exploiting exogenous change within existing structures and institutions, but on a reconceptualization of how markets might work to support the implementation of nonmarket goals. Based on our mixed-methods analysis, we find that, instead of hoping to accomplish nonmarket goals through established market structures, entrepreneurs built a niche centered on the achievement of specific social goals. Our findings suggest that to understand the strategies supporting emergent socially oriented markets, researchers must explore the intersections of values, entrepreneurial motivations, and operational complexities.

2021 ◽  
Vol 8 (3) ◽  
pp. 1094-1110
Siti Hawa ◽  
Suryani Suryani ◽  
Rini Susiani ◽  
Ema Dauyah ◽  
A. Halim Majid

This study identified learners’ perceptions toward using the mother tongue and analyzed the function or occasions of its use in the EFL classroom. A mixed-methods design, employing classroom observation, questionnaire, and semi-structured interview as data collection methods, was used to pursue this study. The questionnaire items gained the students’ opinion on two categories, namely: students’ preference and occasion of mother tongue use. Twenty undergraduate students who took the Speaking course at a private university in Aceh were involved as the participant of the observation and questionnaire. Meanwhile, only three of them were chosen as the interviewee. The questionnaire data were analyzed quantitatively. In contrast, the observation and interview data were analyzed qualitatively. The results indicated that the use of mother tongue brought positive and negative impacts regarding the students’ perception based on their various English proficiency levels. The low level of English proficiency and intermediate students revealed a higher preference toward the mother tongue to understand the instructions, explain unfamiliar vocabularies, and understand the differences or similarities of English pronunciation and idioms. At the same time, the advanced students indicated a negative perception of mother tongue use. They chose to avoid using their mother tongue to improve their skill through maximum exposure to English as the target language in the speaking classroom atmosphere.

2021 ◽  
Vol 5 (10) ◽  
pp. 1422
Nur Diana Rosyidah ◽  
Sentot Kusairi ◽  
Ahmad Taufiq

<table width="645" border="1" cellspacing="0" cellpadding="0" align="left"><tbody><tr><td valign="top" width="439"><p><strong>Abstract:</strong>  The purpose of this study is to analyze students' critical thinking especially on static fluid material through STEM PjBL accompanied by authentic assessment. The research design used mixed methods type embedded experimental design and the sample used in the study amounted to 32 students. Through the results of the analysis note that the learning process used is moderately influential on increasing students' critical thinking skills. In general, students experience an increase in all indicators of critical thinking.</p><p class="Abstract"><strong>Abstrak:</strong><em> </em>Penelitian ini bertujuan untuk menganalisis kemampuan berpikir kritis siswa khususnya dalam materi fluida statis melalui STEM PjBL disertai penilaian otentik. Rancangan penelitian yang digunakan ialah <em>mixed methods </em>tipe<em> embedded experimental design</em> dan sampel yang digunakan dalam penelitian berjumlah 32 siswa. Berdasarkan hasil analisis diketahui bahwa perlakuan yang diterapkan mampu meningkatkan kemampuan berpikir kritis siswa. Secara umum, siswa mengalami peningkatan pada semua indikator berpikir kritis.</p></td></tr></tbody></table>

PLoS ONE ◽  
2021 ◽  
Vol 16 (9) ◽  
pp. e0254110
Nandini Datta ◽  
Molly Foukal ◽  
Savannah Erwin ◽  
Hannah Hopkins ◽  
Kate Tchanturia ◽  

Background Individuals with anorexia nervosa have reported feelings of loneliness, social anhedonia, and interpersonal difficulties. This study sought to clarify the nature of interpersonal relationships in adults with anorexia, which may help improve existing interventions while also facilitating the attainment of something that might compete with the drive for thinness: friendships. Methods The present study used a mixed-methods approach to investigate friendship experiences in three groups: anorexia (n = 27), participants with a history of anorexia who are weight restored (n = 20), and healthy controls (n = 24). Thematic analysis was used to isolate the most prevalent themes that emerged from an open-ended interview of experiencing friendships in a subset of participants. Three self-report questionnaires investigating friendship valuation and attachment styles were also administered. Results 11 unique themes emerged in the data: social comparison, reciprocity, trust, fear of negative evaluation, perceived skills deficit, logistical barriers, reliability, identity issue, low interest, similarity, and conflict avoidance. Only 17% of those with anorexia reported experiencing friendships as positive, relative to 82% of healthy controls and 52% of weight restored participants. Lastly, on self-report measures, participants with anorexia reported greater reliance on themselves versus others, greater use of care-seeking behaviors, and more fear/anger at the thought of losing an attachment figure (p < .05 in all cases). Conclusion Results suggest that individuals with anorexia have particular challenges which interfere with the formation and maintenance of friendships, such as viewing friendships negatively and struggling with social comparisons in friendships. Assessing and addressing barriers to intimacy may motivate those with anorexia to relinquish dangerous symptoms that maintain the illness.

2021 ◽  
Alicia Ricketts ◽  
Manoj M. Lalu ◽  
Laurie Proulx ◽  
Michael Halas ◽  
Gisell Castillo ◽  

Abstract Background Predatory journals are illegitimate journals that do not meet expected publication best practices. Many of these journals can be found using Google, making them readily available to patients searching online for health information. The goal of this study was to obtain information about how patients use the internet to get health information and to determine patient preferences and needs for a journal authenticator tool which would highlight journal transparency practices. Methods We conducted a cross-sectional survey of Canadian-based adult patients and caregivers and then a series of online focus groups to further explore the survey responses. Descriptive statistics (counts and percentages) were reported for all quantitative survey items. For text-based responses, we used thematic content analysis. Online focus groups asked patients about the content they would like to see in a journal authenticator tool, how they would like the content visually displayed, how to best share the tool with patients, and how to determine whether the tool was successful over time. Thematic content analysis was conducted to identify core themes discussed. Focus group participants completed a follow-up survey in which they rank ordered the themes identified by perceived importance. Results 183 participants completed our online survey. A total of 146 (82%) participants indicated they use the internet most often when looking for health information. Sixty-six (37%) indicated they sometimes read original research articles when searching for health information and 92 (52%) participants indicated they sometimes have difficulty knowing if the information they read online is reliable. Eighty-six (49%) participants had never heard of predatory journals. Thirty-nine survey participants indicated their willingness to contribute to subsequent focus groups and a total of 29 participated. Four key topic areas were discussed and 32 themes were identified. Conclusions Our findings suggest that patients have expressed a need for a journal authenticator tool and that this tool may provide value to them. The results from this study will help inform the tool’s development to help ensure that it meets the needs of patients. Trial registration: This mixed-methods study has been registered on the Open Science Framework: https://osf.io/56ead/

Míchílín Ní Threasaigh ◽  
Megan Boler

Once a site of promise for democratizing mass communication, the internet has also become a site of problematic information and polarized affect. Contrary to claims that polarization is not necessarily encouraged by social media platforms; our two-year, mixed-methods study of affect and narratives of race and national belonging in social media discourses of the 2019 Canadian and 2020 U.S. federal elections reveals clearly polarized collective political storytelling constructing conflicting meta-narratives marked by a highly affective moralizing tone and clear binaries of us versus them and good versus evil. Surprisingly, there is very little research that has drawn on either narrative emotions analysis or melodrama to understand the kinds of polarization that take place within social media platforms. This talk shares our finding; achieved through our innovative approach to affective discourse analysis developed through iterative, grounded theoretical qualitative study; that discourse communities formed according to social as well as political identities construct these polarized meta-narratives in the genre of melodrama, readily ensuring the emotional engagement of social media users through “sensationalism and predictable plot lines of good battling evil, plots and characters that do not encourage reflection, and refusal of nuance” (Loseke, 2018, p. 517).

2021 ◽  
Vol 14 (1) ◽  
pp. 25-67
Patricia Canning ◽  
Yufang Ho ◽  
Sara Bartl

Abstract The Hillsborough football stadium disaster (1989) in Sheffield, UK, led to the deaths of 96 football fans and resulted in the longest jury case in British legal history (2016). This article examines the witness statements of two Sheffield residents who claim to have attended the match. Using a mixed-methods approach that incorporates a cognitive linguistic framework (Text World Theory) with visualisation software (VUE) we consider both form and function of a number of linguistic features, such as meta-narrative, evaluative lexis, syntax, and modality to investigate how institutional voices permeate and potentially distort layperson narratives. Our analysis casts doubt on the veracity of the statements and raises questions about what can be considered evidential in a forensic investigation.

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