Strategic Technology Management
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Published By IMPERIAL COLLEGE PRESS

9781860948749, 9781860948756
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Borono-198: New Product Marketing Strategy

2008 ◽  
pp. 413-427
Author(s):  
Anusree Ganguly ◽  
Shekhar Somanath
Keyword(s):  
Marketing Strategy ◽  
New Product ◽  
Product Marketing ◽  
New Product Marketing

Eggsercizer — "The World's Smallest Exercise Machine"

2008 ◽  
pp. 243-271
Author(s):  
Marlene M. Reed ◽  
Henry S. Maddux

Biosolutions Incorporated: A Company in Search of Financing

2008 ◽  
pp. 295-314
Author(s):  
Anusree Ganguly ◽  
Sibdas Ghosh ◽  
Shekhar Somanath ◽  
Bernard R. Glick
Keyword(s):  
A Company

BACK MATTER

2008 ◽  
pp. 439-461

Anderson Research Institute: Marketing of a New Technology

2008 ◽  
pp. 27-42
Author(s):  
Anusree Ganguly ◽  
Shekhar Somanath
Keyword(s):  
New Technology ◽  
Research Institute

Flatplains Robotics International

2008 ◽  
pp. 43-57
Author(s):  
George Tesar ◽  
Sibdas Ghosh

SSI Technologies (A)

2008 ◽  
pp. 183-205
Author(s):  
David C. Porter ◽  
Steven W. Anderson

Decision Support For Stage–Gate Processes

2008 ◽  
pp. 273-284
Author(s):  
Jayavel Sounderpandian
Keyword(s):  
Decision Support

Apple Construction Company: How to Stay Away from Low Bid Customers and Non-Valuable Dyadic Relations

2008 ◽  
pp. 167-181
Author(s):  
Sicco Santema ◽  
Jarmila Kopecka
Keyword(s):  
Construction Company ◽  
Dyadic Relations
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