Creativity and Marketing: The Fuel for Success
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Published By Emerald Publishing Limited

9781800713314, 9781800713307
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Creativity, Interactive Marketing and Communication in Italian Jewellery Districts

2021 ◽  
pp. 33-50
Author(s):  
Clara Bassano ◽  
Paolo Piciocchi
Keyword(s):  
Interactive Marketing

Capturing Marketing Academics’ Conceptions of Creativity: Teaching Practices and Challenges in Greek Higher Education

2021 ◽  
pp. 169-186
Author(s):  
Paschalia Patsala ◽  
Constantinos-Vasilios Priporas ◽  
Maria Michali ◽  
Irene Kamenidou
Keyword(s):  
Higher Education ◽  
Teaching Practices

Prelims

2021 ◽  
pp. i-xxv

scholarly journals Creative Marketing and the Clothes Swapping Phenomenon

2021 ◽  
pp. 3-17
Author(s):  
Claudia E. Henninger

Index

2021 ◽  
pp. 187-192

Viral versus Virtuous – How Creative Drive for Buzz Can Also Drive Reputational Damage

2021 ◽  
pp. 119-132
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn

When Fake Becomes Real: The Innovative Case of Artificial Influencers

2021 ◽  
pp. 149-167
Author(s):  
Carsten Baumgarth ◽  
Alexandra Kirkby ◽  
Cosima Kaibel
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