Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing
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6

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1

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Published By Springer International Publishing

9783319124629, 9783319124636

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Procurement Policy

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_5 ◽

2015 ◽

pp. 227-273

Author(s):

Bernd Günter ◽

Matthias Kuhl ◽

Markus Ungruhe ◽

Ian Wilkinson

Keyword(s):

Procurement Policy

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The Market Process

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_1 ◽

2015 ◽

pp. 1-75

Author(s):

Wulff Plinke ◽

Ian Wilkinson

Keyword(s):

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Business Market Research

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_6 ◽

2015 ◽

pp. 275-325

Author(s):

Frank Jacob ◽

Rolf Weiber

Keyword(s):

Market Research ◽

Business Market

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Business Buying Behavior

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_4 ◽

2015 ◽

pp. 171-226

Author(s):

Sabine Fließ ◽

Wesley Johnston ◽

Christina Sichtmann

Keyword(s):

Buying Behavior

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The Core Concept of Marketing Management

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_2 ◽

2015 ◽

pp. 77-127 ◽

Author(s):

Wulff Plinke

Keyword(s):

Marketing Management ◽

Core Concept ◽

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Introduction to Business-to-Business Marketing

Springer Texts in Business and Economics - Fundamentals of Business-to-Business Marketing ◽

10.1007/978-3-319-12463-6_3 ◽

2015 ◽

pp. 129-170

Author(s):

Michael Kleinaltenkamp

Keyword(s):

Business To Business

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