Aerospace Marketing Management
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15
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Published By Springer US

9781461353775, 9781461510659
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing and Sales Action Plan

2002 ◽  
pp. 147-160
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
Action Plan

Building Loyalty: Maintenance, Customer Training and Offsets

2002 ◽  
pp. 455-490
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
Customer Training

Marketing in the Aeronautics and Space Industry

2002 ◽  
pp. 1-21
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
Space Industry

Selecting Media

2002 ◽  
pp. 347-398
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya

Project Marketing

2002 ◽  
pp. 307-326
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya

Marketing of Services

2002 ◽  
pp. 211-244
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya

Innovation and Product Management

2002 ◽  
pp. 161-210
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
Product Management

Market Segmentation and Positioning

2002 ◽  
pp. 115-145
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
Market Segmentation

The Individual and Organizational Purchase

2002 ◽  
pp. 23-73
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  
The Individual
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