The Handbook of International Advertising Research
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31
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4
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Published By John Wiley & Sons Inc

9781118378465, 9781444332377
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Sibling Rivalry

2014 ◽  
pp. 484-509
Author(s):  
Barbara DeSanto ◽  
Curtis B. Matthews
Keyword(s):  
Sibling Rivalry

Now Starring Brand X

2014 ◽  
pp. 510-528
Author(s):  
Michelle R. Nelson ◽  
Alexandra M. Vilela

Viral Advertising

2014 ◽  
pp. 184-202 ◽  
Author(s):  
Petya Eckler ◽  
Shelly Rodgers
Keyword(s):  
Viral Advertising
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