Visual Rhetoric and International Advertising

The Handbook of International Advertising Research ◽

10.1002/9781118378465.ch12 ◽

2014 ◽

pp. 238-250 ◽

Cited By ~ 1

Author(s):

Barbara J. Phillips ◽

Edward F. McQuarrie

Keyword(s):

Visual Rhetoric ◽

International Advertising

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New Directions in International Advertising Research

10.1016/s1474-7979(2002)12 ◽

2002 ◽

Keyword(s):

Advertising Research ◽

International Advertising ◽

New Directions

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Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity

International Journal of Advertising ◽

10.2501/s0265048710201142 ◽

2010 ◽

Vol 29 (2) ◽

pp. 245 ◽

Cited By ~ 5

Author(s):

May O. Lwin ◽

Andrea J. S. Stanaland ◽

Jerome D. Williams

Keyword(s):

Consumer Ethnocentrism ◽

International Advertising

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Broadening the Political Constituency of Tax Reform: The Visual Rhetoric of Canadian Taxation, 1979-81

Journal of Canadian Studies ◽

10.3138/jcs.46.1.193 ◽

2012 ◽

Vol 46 (1) ◽

pp. 193-212

Author(s):

David Tough

Keyword(s):

Visual Rhetoric ◽

Tax Reform ◽

The Political

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Visual Rhetoric: Topics of Invention and Arrangement and Tropes of Style

SSRN Electronic Journal ◽

10.2139/ssrn.2491911 ◽

2014 ◽

Cited By ~ 1

Author(s):

Michael D. Murray

Keyword(s):

Visual Rhetoric

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Management of International advertising

Thunderbird International Business Review ◽

10.1002/tie.4270090204 ◽

1967 ◽

Vol 9 (2) ◽

pp. 7-9

Author(s):

Gordon E. Miracle

Keyword(s):

International Advertising

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Handbook of Research on International Advertising

International Journal of Advertising ◽

10.2501/ija-31-3-681-682 ◽

2012 ◽

Vol 31 (3) ◽

pp. 681-682

Author(s):

Stephanie O’Donohoe ◽

Peter Neijens

Keyword(s):

International Advertising

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How the Visual Rhetoric of Online Discussions Enables and Constrains Students’ Participation

Journal of Adolescent & Adult Literacy ◽

10.1002/jaal.683 ◽

2017 ◽

Vol 61 (3) ◽

pp. 299-310 ◽

Cited By ~ 4

Author(s):

Michael B. Sherry

Keyword(s):

Visual Rhetoric ◽

Online Discussions

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Exploring the missing point of view in international advertising management: local managers in global advertising agencies

International Journal of Advertising ◽

10.1080/02650487.2002.11104934 ◽

2002 ◽

Vol 21 (3) ◽

pp. 293-321 ◽

Cited By ~ 5

Author(s):

Jaeseok Jeong ◽

Marye Tharp ◽

Huhn Choi

Keyword(s):

Point Of View ◽

Advertising Agencies ◽

International Advertising ◽

Advertising Management ◽

Global Advertising

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Images in Advertising: The Need for a Theory of Visual Rhetoric

Journal of Consumer Research ◽

10.1086/209396 ◽

1994 ◽

Vol 21 (2) ◽

pp. 252 ◽

Cited By ~ 388

Author(s):

Linda M. Scott

Keyword(s):

Visual Rhetoric

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Consumer Perspectives on Standardization in International Advertising: A Student Sample

Journal of Advertising Research ◽

10.2501/jar-41-5-53-61 ◽

2001 ◽

Vol 41 (5) ◽

pp. 53-61 ◽

Cited By ~ 18

Author(s):

Klaus Backhaus ◽

Katrin Mühlfeld ◽

Jenny Van Doorn

Keyword(s):

Student Sample ◽

International Advertising ◽

Consumer Perspectives

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