Multisensory Impact of Sport Events
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Published By Springer Fachmedien Wiesbaden

9783658121044, 9783658121051

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B Theoretical foundations and development of integrated reference framework

Multisensory Impact of Sport Events ◽

10.1007/978-3-658-12105-1_2 ◽

2016 ◽

pp. 41-109

Author(s):

Thorsten Tham

Keyword(s):

Reference Framework ◽

Theoretical Foundations

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D Summary and implications

Multisensory Impact of Sport Events ◽

10.1007/978-3-658-12105-1_4 ◽

2016 ◽

pp. 227-250

Author(s):

Thorsten Tham

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C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848

Multisensory Impact of Sport Events ◽

10.1007/978-3-658-12105-1_3 ◽

2016 ◽

pp. 110-226

Author(s):

Thorsten Tham

Keyword(s):

Empirical Study ◽

Sensory Perception

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A Holistic multisensory approach as an opportunity for brand management in soccer

Multisensory Impact of Sport Events ◽

10.1007/978-3-658-12105-1_1 ◽

2016 ◽

pp. 1-40

Author(s):

Thorsten Tham

Keyword(s):

Brand Management

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