Services Marketing
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Published By WORLD SCIENTIFIC (US)

9781944659004, 9781944659028
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Sullivan Ford Auto World

2016 ◽  
pp. 610-615
Author(s):  
Christopher H. Lovelock

Building a World-Class Service Organization

2016 ◽  
pp. 596-607
Author(s):  
Jochen Wirtz ◽  
Christopher Lovelock
Keyword(s):  
Service Organization ◽  
World Class

Positioning Services in Competitive Markets

2016 ◽  
pp. 90-119
Author(s):  
Jochen Wirtz ◽  
Christopher Lovelock
Keyword(s):  
Competitive Markets

Creating Value in the Service Economy

2016 ◽  
pp. 4-48
Author(s):  
Jochen Wirtz ◽  
Christopher Lovelock
Keyword(s):  
Service Economy

APPLYING THE 4 Ps OF MARKETING TO SERVICES

2016 ◽  
pp. 120-121
Author(s):  
Jochen Wirtz ◽  
Christopher Lovelock

Red Lobster

2016 ◽  
pp. 685-686
Author(s):  
Christopher H. Lovelock

Aussie Pooch Mobile

2016 ◽  
pp. 658-668
Author(s):  
Lorelle Frazer
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