Banyan Tree: Designing and Delivering a Branded Service Experience

2016 ◽  
pp. 633-642
Author(s):  
Jochen Wirtz
Keyword(s):  
2021 ◽  
Vol 48 ◽  
pp. 119-127
Author(s):  
Catherine Prentice ◽  
Xuequn Wang ◽  
Parikshat Singh Manhas

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