Journal of Advertising Research
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TOTAL DOCUMENTS

1074
(FIVE YEARS 51)

H-INDEX

70
(FIVE YEARS 2)

Published By World Advertising Research Center

1740-1909, 0021-8499
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of Faraway Fans In Sporting Event Sponsorship

2022 ◽  
pp. 2022-001
Author(s):  
ANGELINE CLOSE SCHEINBAUM ◽  
ANJALA S. KRISHEN ◽  
RUSSELL LACEY
Keyword(s):  
Sporting Event

When Consumers Tune Out Advertising Messages

2021 ◽  
pp. 2021-020
Author(s):  
SANJEEV TRIPATHI ◽  
VARSHA JAIN ◽  
JATIN PANDEY ◽  
ALTAF MERCHANT ◽  
ANUPAMA AMBIKA

Can Marijuana Counter-Marketing Prevent Underage Use?

2021 ◽  
Vol 61 (4) ◽  
pp. 456-471
Author(s):  
MIKE SUKLE ◽  
DAN SCHULTZ ◽  
ANDREW J. CZAPLEWSKI ◽  
THOMAS MARTIN KEY

Effects of Animation and Rotoscoping In Direct-to-Consumer Rx TV Advertising

2021 ◽  
pp. JAR-2021-016
Author(s):  
AMIE C. O’DONOGHUE ◽  
KEVIN R. BETTS ◽  
SARAH PARVANTA ◽  
MIHAELA JOHNSON ◽  
BRIDGET KELLY ◽  
...  
Keyword(s):  
Direct To Consumer ◽  
Tv Advertising

scholarly journals How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation

2021 ◽  
pp. JAR-2021-014
Author(s):  
TOMAŽ KOLAR ◽  
ZENEL BATAGELJ ◽  
ISMIR OMERAGIĆ ◽  
MELIKA HUSIĆ-MEHMEDOVIĆ
Keyword(s):  
Effectiveness Evaluation

How to use a Spokesperson’s Smile Effectively

2021 ◽  
pp. JAR-2021-015
Author(s):  
CHUN-TUAN CHANG ◽  
HSIAO-CHING LEE ◽  
YU-KANG LEE ◽  
HUI-WEN CHANG

New Insights on Advertising Execution And Consumer Engagement

2021 ◽  
Vol 61 (3) ◽  
pp. 245-246
Author(s):  
JOHN B. FORD
Keyword(s):  
Consumer Engagement

Cause-Related Marketing Advertising Formats on Nonprofit Websites

2021 ◽  
pp. JAR-2021-012
Author(s):  
WILSON NDASI ◽  
ELVIRA BOLAT ◽  
GELAREH ROUSHAN
Keyword(s):  
Cause Related Marketing

Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers

2021 ◽  
pp. JAR-2021-011
Author(s):  
JAN-FREDERIK GRÄVE ◽  
OLIVER SCHNITTKA ◽  
CAROLIN HAIDUK
Keyword(s):  
Advertising Effectiveness
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