Strategic Marketing Management in Asia
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20
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Published By Emerald Group Publishing Limited

9781786357465, 9781786357458
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Evolution of Marketing as a Discipline

2016 ◽  
pp. 1-14
Author(s):  
Syed Ferhat Anwar

Integrated Marketing Channels

2016 ◽  
pp. 403-424 ◽  
Author(s):  
Saroj Kumar Datta ◽  
Shamindra Nath Sanyal
Keyword(s):  
Marketing Channels ◽  
Integrated Marketing

Consumer Behavior and the Anatomy of a Brand

2016 ◽  
pp. 315-350
Author(s):  
Uditha Liyanage†
Keyword(s):  
Consumer Behavior

Pricing Strategy

2016 ◽  
pp. 383-402
Author(s):  
Rajesh C. Jampala
Keyword(s):  
Pricing Strategy

scholarly journals Sales Force Management

2016 ◽  
pp. 447-473
Author(s):  
J. Clement Sudhahar
Keyword(s):  
Sales Force ◽  
Sales Force Management

Packaging

2016 ◽  
pp. 261-293
Author(s):  
Khandoker Mahmudur Rahman

Strategic Planning and Marketing Models

2016 ◽  
pp. 59-110
Author(s):  
Khandoker Mahmudur Rahman
Keyword(s):  
Strategic Planning ◽  
Marketing Models

Branding and Brand Management

2016 ◽  
pp. 295-314
Author(s):  
Bushan D. Sudhakar
Keyword(s):  
Brand Management

Consumer Behavior

2016 ◽  
pp. 161-178
Author(s):  
Syed Saad Andaleeb ◽  
Shiraz Latiff
Keyword(s):  
Consumer Behavior
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