Management for Professionals - Personal Brand Management
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 9)

H-INDEX

1

(FIVE YEARS 1)

Published By Springer International Publishing

9783030437435, 9783030437442

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategies for Managing Personal Brand Equity

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_9 ◽

2020 ◽

pp. 141-155

Author(s):

Talaya Waller

Keyword(s):

Brand Equity ◽

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Marketing Personal Brands

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_5 ◽

2020 ◽

pp. 69-89 ◽

Author(s):

Talaya Waller

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What Is a Personal Brand?

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_2 ◽

2020 ◽

pp. 19-36

Author(s):

Talaya Waller

Keyword(s):

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An Introduction to Personal Branding

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_1 ◽

2020 ◽

pp. 1-16 ◽

Author(s):

Talaya Waller

Keyword(s):

Personal Branding

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Legally Protecting Personal Brand Equity

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_7 ◽

2020 ◽

pp. 109-122

Author(s):

Talaya Waller

Keyword(s):

Brand Equity ◽

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Personal Brand Reputation Management

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_8 ◽

2020 ◽

pp. 123-139 ◽

Author(s):

Talaya Waller

Keyword(s):

Reputation Management ◽

Brand Reputation ◽

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Discovering Your Target Audience

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_3 ◽

2020 ◽

pp. 37-49

Author(s):

Talaya Waller

Keyword(s):

Target Audience

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The Monetization of Personal Brands

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_6 ◽

2020 ◽

pp. 91-105 ◽

Author(s):

Talaya Waller

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Positioning for a Competitive Advantage

Management for Professionals - Personal Brand Management ◽

10.1007/978-3-030-43744-2_4 ◽

2020 ◽

pp. 51-65

Author(s):

Talaya Waller

Keyword(s):

Competitive Advantage

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