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2022 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
ThankGod L.R. ◽  
Isaac E.N.

The title of this paper is ‘Pidgin and Creole in advertising and marketing’ in Nigeria. The data for analyses was elicited through recording, transcribing, and translating. The focus of this study is the inconsistencies in spellings and choice of words, which leads to frustration and ambiguities as observed by the target audience in the adverts. Considering the serious nature of the messages they intend to pass across and the cost incurred in designing and airing the adverts, one is worried why a little bit of imagination, creativity and seriousness is not applied in the crafting of the advertisements. We are aware that standard pidgin orthography exists which conforms to the principle of good orthography; organizations and individuals seeking to develop adverts or broadcast in pidgin should consult this document for consistency. Nigerian Pidgin English is already an unauthorized lingua franca; therefore, all efforts should be on the deck to standardize it. We have presented some adverts done in pidgin, analysed them to evince their inadequacies, ambiguities, conflicting messages, poor effects, and argue that although many people are often easily carried along with adverts in pidgin, the message is essentially lost ab initio. Pidgin and creole can only be used nationally, meaning they cannot communicate internationally, or even with neighbouring countries. For this reason, adverts cannot be done in pidgin and creole with the intention of getting international patronage. They are often viewed as low class, grammatically incorrect, and with no well-structured syntax or phonology, so adverts done in pidgin and creole are often selective. Hence, if the customers are those from the upper class, an advert in pidgin or creole is a wrong move.


Author(s):  
Holly Blake ◽  
Aaron Fecowycz ◽  
Hollie Starbuck ◽  
Wendy Jones

The COVID-19 vaccine is being rolled out globally. High and ongoing public uptake of the vaccine relies on health and social care professionals having the knowledge and confidence to actively and effectively advocate it. An internationally relevant, interactive multimedia training resource called COVID-19 Vaccine Education (CoVE) was developed using ASPIRE methodology. This rigorous six-step process included: (1) establishing the aims, (2) storyboarding and co-design, (3) populating and producing, (4) implementation, (5) release, and (6) mixed-methods evaluation aligned with the New World Kirkpatrick Model. Two synchronous consultations with members of the target audience identified the support need and established the key aim (Step 1: 2 groups: n = 48). Asynchronous storyboarding was used to co-construct the content, ordering, presentation, and interactive elements (Step 2: n = 14). Iterative two-stage peer review was undertaken of content and technical presentation (Step 3: n = 23). The final resource was released in June 2021 (Step 4: >3653 views). Evaluation with health and social care professionals from 26 countries (survey, n = 162; qualitative interviews, n = 15) established that CoVE has high satisfaction, usability, and relevance to the target audience. Engagement with CoVE increased participants’ knowledge and confidence relating to vaccine promotion and facilitated vaccine-promoting behaviours and vaccine uptake. The CoVE digital training package is open access and provides a valuable mechanism for supporting health and care professionals in promoting COVID-19 vaccination uptake.


2022 ◽  
pp. 47-52
Author(s):  
D. A. Khokhlov

The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been actualised. Analysis of advertising campaigns and web analytics systems has identifed six main groups of characteristics that can be used to describe the target audience for any advertising service in the digital marketing. The new features complement existing audience description methods and allow target groups to be described in terms that are understandable to different specialists, and are available on any advertising channel in the digital marketing. The result of the study will increase the effectiveness of promotion in the digital space due to more precise settings of advertising messages. 


2022 ◽  
pp. 25-37
Author(s):  
Fitim Deari ◽  
Hai Hong Trinh

The relationship between risk and return is a crucial point in typical decision making, and empirical previous studies can help related stakeholders in this process. Henceforth, this chapter aims to present some fundamental theoretical concepts and interpretations of the relationship between risk and firm performance. Accordingly, this chapter offers a review of some highlighted studies in this field by presenting methodologies used and developed by several scholars. The chapter provides a timely reference source for a range of target audience from both academia and industry who have common interests to decompose and examine the relationship between risk and firm performance.


2022 ◽  
pp. 215-256

This book addresses understanding of and solutions to teleworking, trustworthiness, and performance issues. Overall, it suggests using a strategic approach that encourages participation and that is required to achieve, understand, and build buy-in for teleworking. The organizationally sanctioned program must exist. The use of LMX is beneficial in exploring the factors that contribute to motivating the target audience: employees. A culture of self-motivation is necessary to empower employees, but there must also be a culture of enforcement when needed. Finally, buy-in at all levels of the organizations is crucial to the success of a telework program. The parts of the strategic approach mentioned here will be enhanced with the resources provided in this book: how to develop leaders, motivating employees, increasing productivity, using EI, managing radical change, and learning from the research provided. Viewed through the lens of a management context, these components make the recommended strategic approach possible and can deliver an effective framework for results.


2022 ◽  
pp. 385-409
Author(s):  
Pejman Sajjadi ◽  
Olga De Troyer

Empirical research that draws a framework on how the theory of MI could be incorporated in (learning) games is non-existent. Furthermore, the theory of MI fits well into the concept of individualization, as it distinguishes between individuals in terms of their abilities. In light of this, the chapter reports on the first evidence-based set of mappings between this theory and fundamental constructs of games known as mechanics. These mappings can be utilized by designers in the individualization paradigm of player-centered game design as guidelines on what mechanics to include in their design when targeting an audience with specific MI profiles. Such individualization can potentially positively affect the game experience of players while establishing the proper frame for affecting learning. As such, these mappings, available in form of a recommendation tool, act as guidelines on how to design (learning) games while considering the intelligences of the target audience.


2022 ◽  
pp. 434-453
Author(s):  
Melanie Oldham ◽  
Abigail McAlpine

If the material is to be delivered effectively, organizations need to understand the human side of cyber security training. In this chapter, the authors draw upon over a decade of experience in creating and adapting training and resources with the help of industry professionals and feedback from clients, which has led to a successful and highly acclaimed approach to cybersecurity education. The resulting discussion considers how to adopt the right approach to cybersecurity training for organizations, with training modules that cater to end users, and which are designed to ensure maximum retention of information by presenting short, humorous, animated scenarios that are relatable for the target audience.


Author(s):  
Deesha Rawat

Abstract: Evaluating and updating TV programs using data mining. Guessing the popularity of the TV show is an exciting activity with a growing interest in people in TV dramas. A simple guess of a trending TV game based on individual ratings can be made. Simple predictions of trending TV shows based on individual ratings can be made based on the target audience (Age, Year of Release, Rotten Tomatoes, etc.). Keywords: TV Show, Data Mining, Popularity Analysis, Data Visualization, IMDB Dataset


LINGUISTICA ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 594
Author(s):  
RIA RESTIKA ◽  
MASITOWARNI SIREGAR ◽  
LIDIMAN SAHAT M SINAGA

This study aimed to determine the many types of translation methods, how they were employed in the translation of the folklores "Deli Malay" and "Serdang Malay" from Indonesian to English, and why the translators used the prevailing types in these folklores. The descriptive qualitative method was used to perform this research. The data was gathered from a folklore book and an interview with the folklores' translator. Descriptive qualitative research is the method used to analyze the data. The findings of this study revealed that literal translation accounted for 39 sentences (16%), faithful translation accounted for 23 sentences (9%), semantic translation accounted for four sentences (2%), adaptation translation accounted for seven sentences (3%), free translation accounted for 158 sentences (64%) and communicative translation accounted for 16 sentences (6%). A total of 247 sentences were extracted from the data. Because he did not follow any theories or methods of translation when translating the texts, the translator utilized free translation as the dominating method. Instead, he evaluated the translations' target audience, youngsters, and made them acceptable and simple to understand.


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