The Routledge Companion to the Future of Marketing
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9780203103036, 9781136242861, 9780415625920
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Slogan Validator

2015 ◽  
Author(s):  
Wang Wan-Chen ◽  
Luiz Moutinho

Social media

2015 ◽  
Author(s):  
Lindsay Korenich ◽  
Dana Lascu ◽  
Lalita Manrai ◽  
Ajay Manrai
Keyword(s):  
Social Media

Unconventional marketing

2015 ◽  
Author(s):  
Bernard Cova ◽  
Marcel Saucet

Human—computer interaction

2015 ◽  
Author(s):  
Antonio Hyder ◽  
Enrique Bigné ◽  
José Martí
Keyword(s):  
Human Computer Interaction ◽  
Computer Interaction

Process-based marketing management

2015 ◽  
Author(s):  
Tarek Mady ◽  
Ajay Manrai ◽  
Lalita Manrai
Keyword(s):  
Marketing Management

Evaluating customer relationships

2015 ◽  
Author(s):  
Siddharth S. Singh ◽  
Dipak C. Jain
Keyword(s):  
Customer Relationships
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