Organizational Culture: The Key to Improving Service Management in Industry 4.0

Industry 4.0 can enhance the operational efficiency of the supply chain, but the current research mainly focuses on analytics and smart things. Many companies integrate their organizations more closely with data by adopting Industry 4.0, but this study found that some companies have changed their leadership, organizational, and customer relationships through the adoption of CPS. Industry 4.0 is a socio-technical system that should be explored in terms of management practices, employee feedback, and the cause-and-effect relationship between them. This study proposes a modeling framework using the Su-field analysis of TRIZ method (Theory of Inventive Problem Solving) and applies the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to investigate the relationship between leadership, organizational culture, and service management in the Taiwan industry. The results show that the data analysis, CPS, IoT, and intelligent technologies of Industry 4.0 can facilitate connections within the value chain and increase agility in response to environmental changes. Companies must have a good organizational culture and provide the right incentives to gain the organizational commitment of their employees to implement Industry 4.0.

Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention

Consumers today are individuals who fulfill life needs such as shopping using e-commerce. In its fulfillment, consumers can change in terms of purchasing decisions from one e-commerce to another e-commerce. This requires the company to always have a good strategy to compete in a healthy manner in terms of business. To learn about the importance of social media marketing activity, this study will find out how much influence the social media marketing activity received by e-commerce companies has on brand equity, customer relationships and repurchase intention. In addition, the study will learn how much influence brand equity and customer relationship have on an e-commerce company's repurchase intention. In this study, the survey is conducted by distributing questionnaires to respondents online where the research sample has several questions related to the habits and behavior of respondents. This research uses a sample of 210 people who are domiciled in Indonesia. In the research model, the study uses Structural Equation Modeling (SEM) analysis and the software used for this research is IBM SPSS AMOS. The results of the influence of social media marketing activities have the largest positive influence on customer relationships, brand equity is the main and biggest factor that positively and significantly affects repurchase intention in this research model. The accumulated experience and knowledge of consumers about a brand is a factor that can influence consumers to repurchase the same brand. Brand equity not only provides immediate benefits, but also long-term benefits by retaining consumers to continue to repurchase their products. A strong brand will make consumers always remember the brand. The study explains that customer relationships do not have any significant effect on repurchase intention. The main function of customer relationships at first and now is to try to reach their consumers more broadly, especially related to purchases, but this is not proven in repurchases, especially in this study. Customer relationships in the study did not have any significant effect on repurchase intention.

Automation of Marketing Processes and the Discovery of Knowledge for CRM

The general perspective of the chapter is focused on discovering marketing knowledge based on Customer Relationship Management (CRM) systems. The question is: “How to do automate processes in the implemented CRM system to discover the knowledge that is useful for marketing?” It is a natural question because the stored data creates a large volume and it is difficult to set up a marketing with hands. This chapter focuses on finding the necessary product specifications to automate the marketing needs this CRM system must offer to be optimal in today's modern global society. The existing controversy is between IT for everyday use, real IT capabilities, human skills, and knowledge to support more complex implemented processes. Emphasis is placed on automation and intelligence. The analysis shows that CRM systems are interested in managing customer relationships in the form of a single agent or process to perform the necessary actions using implemented algorithms that utilize various intelligence, statistical methods, multi-criteria decision-making, and automated learning predictions.

An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector

The main objective of this paper is to test the linkages among customer relationship management (CRM) practices and organizational performance in Palestinian banking sector. This research relies on an online survey which was designed for gathering the data from several employees who serve in banking sector. A total of 223 responses were considered valid for data analysis using SPSS and partial least square approach (PLS-SEM). Overall, the findings verified that customer orientation and CRM organization have significant positive effects on organizational performance. The outcomes also confirmed that CRM technology and knowledge management play important roles in affecting organizational performance. These findings reveal that the current business environment requires organizations to continuously monitor and manage customer relationships effectively for achieving their long range objectives and responding to emerging challenges.

Marketing and its Social Implications - Concerns and Initiatives

Companies adopt marketing practices to delight their customers, develop customer relationships, and generate revenues and profits. However, sometimes, companies focus solely on their selfish motives of growth and prosperity forgetting about customer welfare and welfare of the society. Marketers are criticized for such practices and the negative impact created on the society. The practices include high prices of products, high distribution costs, high advertising and promotion costs, excessive mark-ups, deceptive practices, high-pressure selling, questionable products, planned obsolescence, and poor service to disadvantaged customers. Marketers are criticized for creating false wants and materialism, scarcity of social goods, and cultural pollution. They are accused of harming and reducing competition. In this age of social marketing, companies should consider societal concerns of various stakeholders and maintain a balance between their own objectives of generating revenues and profits and long-term societal requirements. This will help in sustaining the society.

The effect of digital marketing on the management of relationships with university students in times of Covid-19

The present study's main objective was to analyze and determine the impact of digital marketing on the management of relationships with university students in times of Covid-19. The study was conducted from a quantitative approach, with a non-experimental transactional correlational transactional research design. A questionnaire was applied to 400 students aged 18 to 37 years belonging to the Continental University of the city of Huancayo in Peru. The analysis of the results was developed through a data structure and tabulation model with the SmartPLS3 program and it was obtained that Content Marketing has a significant influence on the operational management of customer relationships (p<0.05), as well as on the analytical and collaborative management of customer relationships. As for Social Media Marketing, it was identified that it has a significant influence on operational customer relationship management (p<0.05), as well as on analytical and collaborative customer relationship management, due to the fact that the digital media used by Continental University are attractive to parents and families. It is concluded that Digital Marketing has a great impact on the management of relationships with students of the Continental University in the city of Huancayo in Peru.

The role of sustainable marketing in building customer relationships – A field study for a number of engineering and design companies –: دور التسويق المستدام في بناء علاقات الزبون – دراسة ميدانية لعدد من شركات الهندسة والتصميم –

The study aims to examining the relationship between the dimensions of sustainable marketing represented by ethics and social marketing responsibility and its role in building customer relations through value and customer satisfaction from the point of view of marketers, and launched the importance of research on determining the importance of both marketing ethics and social responsibility in building customer relationships. The research sample included (40) marketing people in a number of engineering and design companies and the questionnaire was adopted to poll the sample opinions. The extracted data was analyzed using a set of computerized statistical analysis tools with a statistical system to test the hypotheses, and the practical side included the most important statistical means the arithmetic mean, standard deviation, correlation, and simple and multiple regression where the research was based On two hypotheses, the first main hypothesis is that there is a statistically significant correlation between sustainable marketing and building customer relationships, and the second main hypothesis is that there is a significant significant impact relationship between sustainable marketing and building customer relationships, The most important conclusions were the high level of awareness of the individuals under consideration of the importance of the sustainable marketing dimensions represented in marketing ethics and social responsibility, as well as focusing on building customer relationships by raising the value of the customer and trying to gain his satisfaction, and based on the results reached, the research set a set of proposals, the most important of which was to raise the level of responsibility Social services in companies with the aim of raising the value of the customer and gaining his satisfaction.

STRATEGI PEMASARAN BUAH NAGA DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) DI PT.TRISNA NAGA ASIH KABUPATEN SUBANG

Penelitian ini bertujuan untuk merumuskan dan menyusun ide perencanaan bisnis yaitu strategi pemasaran buah naga dengan pendekatan Business Model Canvas (BMC) di PT Trisna Naga Asih, yang ditinjau berdasarkan 9 elemen Business Model Canvas. Jenis penelitian yang digunakan adalah penelitian deksriptif kualitatif dan kuantitatif. Data primer dan data sekunder yang diperlukan, dikumpulkan dengan teknik wawancara dan pencatatan. Hasil penelitian memberikan gambaran tentang kondisi bisnis PT Trisna Naga Asih saat ini dan beberapa rekomendasi yang disarankan dilihat dari perubahan 9 elemen yang terjadi Customer segments berupa perluasan pasar pada konsumen Jawa Barat, dengan menambahkan media website dalam proses kegiatan pemasaran pada Key Acitvites, penggunaan media sosial dan website pada Channels, mempermudah konsumen dalam mengakses informasi dan promosi produk pada Value Proposition, bertambahnya wadah untuk memberi infomasi dan promosi pada Customer Relationships, penambahan tenaga kerja pada Key Resources, penambahan serta peningkatan mitra pada Key Partenrships, peningkatan penjualan komoditas buah naga merah dan buah naga kuning pada Revenue Streams, adanya pembukuan keuangan yang digunakan yaitu analisis laba rugi dan R/C Ratio pada Cost Structure.

ТЕХНОЛОГІЯ БЛОКЧЕЙН ДЛЯ ВИРІШЕННЯ ПРОБЛЕМ ЦИФРОВОГО МАРКЕТИНГУ

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.