Marketing Research Methods
Latest Publications

TOTAL DOCUMENTS

19

(FIVE YEARS 19)

H-INDEX

0

(FIVE YEARS 0)

Published By Cambridge University Press

9781108874748, 9781108834988, 9781108792691

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Regression Analysis I: General Linear Model

Marketing Research Methods ◽

10.1017/9781108874748.009 ◽

2021 ◽

pp. 350-437

Keyword(s):

Regression Analysis ◽

Linear Model ◽

General Linear Model ◽

Download Full-text

Survey and Questionnaire Design

Marketing Research Methods ◽

10.1017/9781108874748.014 ◽

2021 ◽

pp. 693-762

Keyword(s):

Questionnaire Design

Download Full-text

Planning Social Research

Marketing Research Methods ◽

10.1017/9781108874748.016 ◽

2021 ◽

pp. 821-832

Keyword(s):

Social Research

Download Full-text

Statistical Analysis I: Parameters and Estimation

Marketing Research Methods ◽

10.1017/9781108874748.007 ◽

2021 ◽

pp. 205-281

Keyword(s):

Statistical Analysis

Download Full-text

Indirect Questioning in Qualitative Research

Marketing Research Methods ◽

10.1017/9781108874748.004 ◽

2021 ◽

pp. 83-102

Keyword(s):

Qualitative Research

Download Full-text

Sampling Methods

Marketing Research Methods ◽

10.1017/9781108874748.013 ◽

2021 ◽

pp. 639-692

Keyword(s):

Sampling Methods

Download Full-text

Afterword

Marketing Research Methods ◽

10.1017/9781108874748.018 ◽

2021 ◽

pp. 846-846

Download Full-text

Uncertainty and Probability

Marketing Research Methods ◽

10.1017/9781108874748.006 ◽

2021 ◽

pp. 153-204

Download Full-text

Observation Methods

Marketing Research Methods ◽

10.1017/9781108874748.005 ◽

2021 ◽

pp. 103-150

Keyword(s):

Observation Methods

Download Full-text

Experimental Research

Marketing Research Methods ◽

10.1017/9781108874748.015 ◽

2021 ◽

pp. 763-818

Keyword(s):

Experimental Research

Download Full-text