Journal of Direct Data and Digital Marketing Practice
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scholarly journals Editorial

2016 ◽  
Vol 17 (4) ◽  
pp. 215-216
Author(s):  
Tim Drye

scholarly journals Exploring the impact of social media practices on wine sales in US wineries

2016 ◽  
Vol 17 (4) ◽  
pp. 272-283 ◽  
Author(s):  
Liz Thach ◽  
Terry Lease ◽  
Marieska Barton
Keyword(s):  
Social Media ◽  
The Impact ◽  
Media Practices

scholarly journals Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’

2016 ◽  
Vol 17 (4) ◽  
pp. 259-271 ◽  
Author(s):  
Mayank Yadav ◽  
Shampy Kamboj ◽  
Zillur Rahman
Keyword(s):  
Social Media
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