Digital and Social Media Marketing
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14
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Published By Routledge

9780429280689
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding your buyer persona

2020 ◽  
pp. 69-97
Author(s):  
Ana Cruz ◽  
Stelios Karatzas

Identifying business needs

2020 ◽  
pp. 39-65
Author(s):  
Milanka Slavova
Keyword(s):  
Business Needs

Mobile marketing

2020 ◽  
pp. 278-295
Author(s):  
Bartłomiej Kurzyk ◽  
Tahir Rashid ◽  
Sayed Ali Hayder
Keyword(s):  
Mobile Marketing

Social media

2020 ◽  
pp. 204-229
Author(s):  
Alex Fenton ◽  
Mostafa Mohamad ◽  
Ashley Jones
Keyword(s):  
Social Media

Understanding digital and social media marketing concepts

2020 ◽  
pp. 21-38
Author(s):  
Rimantas Gatautis
Keyword(s):  
Social Media ◽  
Social Media Marketing

Measuring brand awareness, campaign evaluation and web analytics

2020 ◽  
pp. 296-316
Author(s):  
Alexander Christov ◽  
Verena Hausmann ◽  
Sue Williams
Keyword(s):  
Brand Awareness ◽  
Web Analytics ◽  
Awareness Campaign ◽  
Campaign Evaluation

Paid advertising – search, social and affiliate

2020 ◽  
pp. 257-277
Author(s):  
Rimantas Gatautis ◽  
Elena Vitkauskaitė

Search engine optimisation

2020 ◽  
pp. 175-203
Author(s):  
Aleksej Heinze
Keyword(s):  
Search Engine

Developing an effective digital presence

2020 ◽  
pp. 149-174
Author(s):  
Ana Cruz ◽  
Stelios Karatzas

Campaign planning and project management

2020 ◽  
pp. 123-148
Author(s):  
Anna Tarabasz
Keyword(s):  
Project Management
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