Destination MarketingDestination Marketing
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Published By Routledge

9781003032205
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Destination brand positioning

2020 ◽  
pp. 183-203
Author(s):  
Steven Pike
Keyword(s):  
Brand Positioning ◽  
Destination Brand

Destination image

2020 ◽  
pp. 163-182
Author(s):  
Steven Pike
Keyword(s):  
Destination Image

The study of destination marketing

2020 ◽  
pp. 1-24
Author(s):  
Steven Pike
Keyword(s):  
Destination Marketing

Destination brand identity

2020 ◽  
pp. 145-162
Author(s):  
Steven Pike
Keyword(s):  
Brand Identity ◽  
Destination Brand
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