Hispanic Marketing
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TOTAL DOCUMENTS

10

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Published By Routledge

9780080478357

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of Culture in Cross-Cultural Marketing

Hispanic Marketing ◽

10.4324/9780080478357-6 ◽

2012 ◽

pp. 23-48

Keyword(s):

Cross Cultural ◽

Cultural Marketing

U.S. Hispanic Media Environment and Strategy

Hispanic Marketing ◽

10.4324/9780080478357-13 ◽

2012 ◽

pp. 276-306

Keyword(s):

Media Environment ◽

Hispanic Media

The Processes of Enculturation, Acculturation, and Assimilation

Hispanic Marketing ◽

10.4324/9780080478357-10 ◽

2012 ◽

pp. 150-191

The Role of Language in Hispanic Marketing

Hispanic Marketing ◽

10.4324/9780080478357-9 ◽

2012 ◽

pp. 107-149

Keyword(s):

Hispanic Marketing

What Makes Hispanics “Hispanic”

Hispanic Marketing ◽

10.4324/9780080478357-8 ◽

2012 ◽

pp. 84-106

Characteristics of the Hispanic Market

Hispanic Marketing ◽

10.4324/9780080478357-7 ◽

2012 ◽

pp. 49-83

Keyword(s):

Hispanic Market

The Future

Hispanic Marketing ◽

10.4324/9780080478357-15 ◽

2012 ◽

pp. 324-336

Keyword(s):

The Future

The Evolution of Hispanic Marketing

Hispanic Marketing ◽

10.4324/9780080478357-14 ◽

2012 ◽

pp. 307-323

Keyword(s):

Hispanic Marketing

Culturally Informed Strategy Based on Grounded Research

Hispanic Marketing ◽

10.4324/9780080478357-12 ◽

2012 ◽

pp. 237-275

Keyword(s):

Culturally Informed

Cultural Dimensions and Archetypes

Hispanic Marketing ◽

10.4324/9780080478357-11 ◽

2012 ◽

pp. 192-236

Keyword(s):

Cultural Dimensions