Persuasive Imagery
Latest Publications

TOTAL DOCUMENTS

20

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781410607256

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Persuasion by Design: The State of Expertise on Visual Inﬂuence Tactics

Persuasive Imagery ◽

10.4324/9781410607256-7 ◽

2003 ◽

pp. 22-34

Keyword(s):

Influence Tactics ◽

The State ◽

Visual Influence

Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert

Persuasive Imagery ◽

10.4324/9781410607256-22 ◽

2003 ◽

pp. 255-274

“Uncle Sam Wants You!”: Exploring Verbal–Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller

Persuasive Imagery ◽

10.4324/9781410607256-23 ◽

2003 ◽

pp. 275-303

Keyword(s):

Television Advertising

Scripted Thought

Persuasive Imagery ◽

10.4324/9781410607256-16 ◽

2003 ◽

pp. 154-165

Visual and Linguistic Processing of Ads by Bilingual Consumers

Persuasive Imagery ◽

10.4324/9781410607256-17 ◽

2003 ◽

pp. 166-186

Keyword(s):

Linguistic Processing

The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F. McQuarrie and David Glen Mick

Persuasive Imagery ◽

10.4324/9781410607256-20 ◽

2003 ◽

pp. 201-231

Keyword(s):

Visual Persuasion

Changes in Logo Designs: Chasing the Elusive Butterﬂy Curve

Persuasive Imagery ◽

10.4324/9781410607256-13 ◽

2003 ◽

pp. 120-142

Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens

Persuasive Imagery ◽

10.4324/9781410607256-14 ◽

2003 ◽

pp. 143-152

Keyword(s):

Mental Imagery ◽

Emotional Experiences ◽

Visual Persuasion ◽

Imagery Processing

The Marriage of Graphic Design and Research—Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz

Persuasive Imagery ◽

10.4324/9781410607256-27 ◽

2003 ◽

pp. 343-354

Keyword(s):

Graphic Design

Building Brands: Architectural Expression in the Electronic Age

Persuasive Imagery ◽

10.4324/9781410607256-28 ◽

2003 ◽

pp. 355-388