User Generated Branding
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6

(FIVE YEARS 0)

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1

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Published By Gabler

9783834923240, 9783834988577

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Summary, critical consideration and outlook

User Generated Branding ◽

10.1007/978-3-8349-8857-7_6 ◽

2010 ◽

pp. 330-346

Author(s):

Ulrike Arnhold

Keyword(s):

Critical Consideration

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Development of the explanatory UGB model

User Generated Branding ◽

10.1007/978-3-8349-8857-7_4 ◽

2010 ◽

pp. 152-189

Author(s):

Ulrike Arnhold

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Specification of UGB

User Generated Branding ◽

10.1007/978-3-8349-8857-7_3 ◽

2010 ◽

pp. 64-151

Author(s):

Ulrike Arnhold

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User generated branding (UGB) as a field of study

User Generated Branding ◽

10.1007/978-3-8349-8857-7_1 ◽

2010 ◽

pp. 1-23 ◽

Author(s):

Ulrike Arnhold

Keyword(s):

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Theoretical basis for the development of a UGB reference framework

User Generated Branding ◽

10.1007/978-3-8349-8857-7_2 ◽

2010 ◽

pp. 24-63

Author(s):

Ulrike Arnhold

Keyword(s):

Theoretical Basis ◽

Reference Framework

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Empiric model validation and hypothesis testing

User Generated Branding ◽

10.1007/978-3-8349-8857-7_5 ◽

2010 ◽

pp. 190-329

Author(s):

Ulrike Arnhold

Keyword(s):

Hypothesis Testing ◽

Model Validation

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