Marketing Analytics Roadmap
Latest Publications

TOTAL DOCUMENTS

10
(FIVE YEARS 0)

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1
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Published By Apress

9781484202609, 9781484202593
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Dashboards

2015 ◽  
pp. 87-101
Author(s):  
Jerry Rackley

The Marketing Analytics Frontier

2015 ◽  
pp. 133-146
Author(s):  
Jerry Rackley
Keyword(s):  
Marketing Analytics

Return on Investment

2015 ◽  
pp. 71-85
Author(s):  
Jerry Rackley
Keyword(s):  
Return On Investment

Getting Started with Analytics

2015 ◽  
pp. 57-70
Author(s):  
Jerry Rackley

Tools and Technologies

2015 ◽  
pp. 103-117 ◽  
Author(s):  
Jerry Rackley

The Marketing Analytics Process

2015 ◽  
pp. 45-56
Author(s):  
Jerry Rackley
Keyword(s):  
Marketing Analytics

The Marketing Analytics Landscape

2015 ◽  
pp. 15-30
Author(s):  
Jerry Rackley
Keyword(s):  
Marketing Analytics

Marketing Analytics

2015 ◽  
pp. 1-14 ◽  
Author(s):  
Jerry Rackley
Keyword(s):  
Marketing Analytics

Becoming Data Driven

2015 ◽  
pp. 119-132
Author(s):  
Jerry Rackley
Keyword(s):  
Data Driven
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