Integrated Marketing Communications
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 13)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030764159, 9783030764166

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_2 ◽

2022 ◽

pp. 9-30

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

How Marketing Communication Works

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_4 ◽

2022 ◽

pp. 49-68

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Marketing Communication

IGMC Drivers and Agency Interaction

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_9 ◽

2022 ◽

pp. 173-194

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

ROCI Investment and Measurement Process: A Worked Example

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_13 ◽

2022 ◽

pp. 353-367

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Measurement Process ◽

Worked Example

Introduction to Communicating Globally: An Integrated Marketing Approach

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_1 ◽

2022 ◽

pp. 1-7

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Integrated Marketing ◽

Marketing Approach

Implementing the IGMC Strategy

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_7 ◽

2022 ◽

pp. 113-146

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Case Studies

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_12 ◽

2022 ◽

pp. 233-351

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Case Studies

The Global Marketplace Considerations

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_3 ◽

2022 ◽

pp. 31-48

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Global Marketplace

Investments and Measurements: The Quest for the Holy Grail

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_10 ◽

2022 ◽

pp. 195-220

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky

Keyword(s):

Holy Grail

Creative Execution: Gaining and Retaining Customers and Influencing Stakeholders

Integrated Marketing Communications ◽

10.1007/978-3-030-76416-6_8 ◽

2022 ◽

pp. 147-172

Author(s):

Philip J. Kitchen ◽

Marwa E. Tourky