Customer Relationship Management
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20

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Published By Routledge

9781315764597

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337Realizing The Benefits Of CRM

Customer Relationship Management ◽

10.4324/9781315764597-17 ◽

2018 ◽

pp. 337-383

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285Analytical CRM

Customer Relationship Management ◽

10.4324/9781315764597-14 ◽

2018 ◽

pp. 285-336

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1Understanding Customer Relationships

Customer Relationship Management ◽

10.4324/9781315764597-1 ◽

2018 ◽

pp. 1-116

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Keyword(s):

Customer Relationships

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117Strategic CRM

Customer Relationship Management ◽

10.4324/9781315764597-6 ◽

2018 ◽

pp. 117-206

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207Operational CRM

Customer Relationship Management ◽

10.4324/9781315764597-10 ◽

2018 ◽

pp. 207-228

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How To Deliver Customer-Experienced Value

Customer Relationship Management ◽

10.4324/9781315764597-8 ◽

2015 ◽

pp. 152-186

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Understanding Relationships

Customer Relationship Management ◽

10.4324/9781315764597-3 ◽

2015 ◽

pp. 24-57

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Introduction To CRM

Customer Relationship Management ◽

10.4324/9781315764597-2 ◽

2015 ◽

pp. 3-23

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Service Automation

Customer Relationship Management ◽

10.4324/9781315764597-13 ◽

2015 ◽

pp. 260-284

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Marketing Automation

Customer Relationship Management ◽

10.4324/9781315764597-12 ◽

2015 ◽

pp. 229-259

Keyword(s):

Marketing Automation

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