Good Works!
Latest Publications

TOTAL DOCUMENTS

19

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By John Wiley & Sons, Inc.

9781119205210, 9781118206683

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Community Volunteering: Employees Donating Their Time and Talents

Good Works! ◽

10.1002/9781119205210.ch7 ◽

2015 ◽

pp. 158-176

Download Full-text

Offense: Evaluating Efforts

Good Works! ◽

10.1002/9781119205210.ch12 ◽

2015 ◽

pp. 217-222

Download Full-text

Six Social Initiatives for Doing Well by Doing Good

Good Works! ◽

10.1002/9781119205210.ch2 ◽

2015 ◽

pp. 21-45

Keyword(s):

Social Initiatives

Download Full-text

Good Intentions Aren't Enough: Why Some Marketing and Corporate Social Initiatives Fail and Others Succeed

Good Works! ◽

10.1002/9781119205210.ch1 ◽

2015 ◽

pp. 3-20

Keyword(s):

Social Initiatives ◽

Corporate Social

Download Full-text

Cause-Related Marketing: Making Contributions to Causes Based on Product Sales and Consumer Actions

Good Works! ◽

10.1002/9781119205210.ch4 ◽

2015 ◽

pp. 82-110

Keyword(s):

Cause Related Marketing ◽

Product Sales

Download Full-text

Corporate Social Marketing:Supporting Behavior Change Campaigns

Good Works! ◽

10.1002/9781119205210.ch5 ◽

2015 ◽

pp. 111-138

Keyword(s):

Behavior Change ◽

Corporate Social

Download Full-text

Cause Promotion: Persuading Consumers to Join Your Company in a Good Cause

Good Works! ◽

10.1002/9781119205210.ch3 ◽

2015 ◽

pp. 47-81 ◽

Cited By ~ 1

Keyword(s):

Good Cause

Download Full-text

Offense: Developing Social Initiative Programs

Good Works! ◽

10.1002/9781119205210.ch11 ◽

2015 ◽

pp. 211-216

Keyword(s):

Social Initiative

Download Full-text

Notes

Good Works! ◽

10.1002/9781119205210.notes ◽

2015 ◽

pp. 253-276

Download Full-text

No Good Deed Goes Unpunished: Dealing with Cynics and Critics

Good Works! ◽

10.1002/9781119205210.ch14 ◽

2015 ◽

pp. 228-236

Keyword(s):

Good Deed

Download Full-text