Post-publication steps for maximizing the visibility and impact of your research work

Many researchers do not get the audience their research deserves.

why looking for higher visibility for your paper?

  • Attract more audience for your article.
  • Have more impact in your field of research.
  • Get more citations.
  • Increase your scientific prestige and credibility.
  • Upgrade your university/institute ranking.

Universities ranking approaches assign a high share for the number of citations that university researchers’ publications receive. The table below indicates the share of the index associated with papers citations for some of the most famous university ranking approaches.

UNIVERSITY RANKING METHODOLOGYWeight of the index associated with papers citations
30%
20%
40%
20%

DON’T FORGET THAT YOUR PAPER QUALITY COMES FIRST.

The visibility of an author’s research papers is a consequence of preparing (scientific activity) and promoting (marketing) the scientific work.

Post-publication steps:

DON’T STOP THE JOURNEY AFTER RECEIVING YOUR PAPER ACCEPTANCE. KEEP GOING BY DISSEMINATING, SHARING, AND PROMOTING YOUR RESEARCH WORK.

Here are the steps you should highly pay attention to, after publishing your article in order to get maximum impact and visibility.

1. Self-archive your pre-print or published paper.

Publish your paper on your personal or institutional web pages. Make sure that publishing the paper will not constitute a violation of your agreement with the publisher. Upload your research works into as many open access repositories as you can. By self-archiving, you make your publication available for free and accessible by a larger number of researchers. It means that your article can be accessed not only by the journal and other repositories but also it can be easily found by simple Google search.

2. Promote and showcase your research works on the web and social media.

Register for an account and upload your research work on different scholars’ repositories, websites, tools, and applications. Join Social Media (ResearchGate, Twitter, Linkedin, Facebook, Youtube, etc) and present your research works. Don’t forget to make your online profile updated regularly. Here are a few outstanding examples:



Here are a few more examples of knowledge sharing tools and repositories:

arXivZenodoF1000 ResearchScribd
ORCIDlinguistlist OurResearchAgEcon 
ResearchIDSSRNKudos CiteSeer
AlmetricSelectedWorksResearcherPubMedCentral
FigshareSlideShareDiscoveryRepec

3. Take Google Indexing seriously.

Search Engine Optimization (SEO) is a set of actions so search engines like Google show your paper at a higher ranking (pages) when someone searches for something related to your paper content. Don’t forget that SEO is not limited to the pre-publication step, but also an important part of SEO, needs to be implemented after paper publication. 

It is very important that Google indexes your article on various web pages. Build links to your paper across social media, institutional websites, and networking as much as you can. This is called “backlinks creation”. The more links to your paper, the more search engines like Google will rank your paper higher. It means creating more connection links to your publications will help to make them more visible and discoverable on search engines. Don’t remember that links coming from more trusted online sources give more value to your paper. Go through comments and tweets you find on youtube, Twitter, Linkedin, etc that deals with your publication subject and write about your paper and create hyperlinks to your research work.  One of the most reputable article-based websites is Wikipedia. You may go through Wikipedia articles that are relevant to your area of interest, edit the text and add your research works in the reference section.

4. Share your research outcome and supplementary files besides the manuscript.

Share your research supplementary files like codes, data, videos, extra figures, reports, presentations, extra tables. GitHub and Slideshare are great places to deposit your paper presentations and codes (if you have developed a code), respectively.

5. Use email marketing for promoting and showcasing your research works. 

Email marketing is another powerful tool for promoting your papers. Send emails to your colleagues, peers, and other related researchers and let them know about your latest publications.

6. Create video abstracts for your papers and share them.

Video abstract helps researchers understand your scientific outcomes more easily by research visualization. Build your video abstract and Submit it to Youtube or Vimeo or other video-based repositories. According to a research published by Wiley, papers with a video abstract receive 447% higher Altmetric attention scores and 111% higher views of full-text on Wiley Online Library [1].

7. Contribute to seminars and workshops, conferences, and educational meetings and showcase your research outcomes.

How to evaluate the impact of your research works?

An important question that may arise now for researchers is how to evaluate the impact of their research papers. Basically, bibliometric studies are used as a tool for evaluating the impact of scientific publications. A very popular field of study for measuring the research impact is called Scientometrics. There are various metrics and methods utilized for measuring the research bibliometric impact of scientific authors, some of which are mentioned below. 

  1. Citations: The number of citations received by publications of a researcher.
  2. Citations/documents: The number of citations received by published documents of a researcher divided by the total number of published documents. In fact, citations/document is the number of publication citations of a researcher normalized by his/her publications volume. This index can be calculated and evaluated in different time periods (e.g. the last 5 years, the last 2 years, etc.) indicating the impact of the papers over time.
  3. h-Index: This metric indicates the number of papers published by a researcher, h, that have been cited at least h times.
  4. I-10 index: This index shows the number of publications of an author with at least 10 citations.  The I-10 index was introduced first by Google in 2011 and it is used still as an author-level metric in Google Scholar.
  5. Impact Factor: Author Impact Factor (AIF) indicates the mean number of citations received by publications of an author in a year.
  6. Beamplot: Beamplot is not a metric but a method indicating citation and volume impact of a researcher’s publication over time (the figure below) [2].

MAKE SURE YOU FOLLOW ALL GUIDES OF THIS ARTICLE TO GIVE YOUR RESEARCH WORKS THE BEST CHANCE OF BEING DISCOVERED.

References:

[1] https://authorservices.wiley.com/author-resources/Journal-Authors/Promotion/video-abstracts.html

[2] https://clarivate.com/blog/the-web-of-science-author-impact-beamplots-a-new-tool-for-responsible-research-evaluation/

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1 Comment

  • Arnoldo March 5, 2022

    I do not even know how I ended up here, but I thought this post was good.
    I don’t know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

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