Associative Network Model

Author(s):  
David R. Ewoldsen
2009 ◽  
Vol 10 (S1) ◽  
Author(s):  
Daniel Bush ◽  
Andrew Philippides ◽  
Phil Husbands ◽  
Michael O'Shea

Author(s):  
Beth Vonnahme

Citizens are continuously inundated with political information. How do citizens process that information for use in decision-making? Political psychologists have generally thought of information processing as proceeding through a series of stages: (1) exposure and attention; (2) comprehension; (3) encoding, interpretation, and elaboration; (4) organization and storage in memory; and (5) retrieval. This processing of information relies heavily on two key structures: working memory and long-term memory. Working memory actively processes incoming information whereas long-term memory is the storage structure of the brain. The most widely accepted organizational scheme for long-term memory is the associative network model. In this model, information stored in long-term memory is organized as a series of connected nodes. Each node in the network represents a concept with links connecting the various concepts. The links between nodes represent beliefs about the connection between concepts. These links facilitate retrieval of information through a process known as spreading activation. Spreading activation moves information from long-term memory to working memory. When cued nodes are retrieved from memory, they activate linked nodes thereby weakly activating further nodes and so forth. Repeatedly activated nodes are the most likely to be retrieved from long-term memory for use in political decision-making. The concept of an associative network model of memory has informed a variety of research avenues, but several areas of inquiry remain underdeveloped. Specifically, many researchers rely on an associative network model of memory without questioning the assumptions and implications of the model. Doing so might further inform our understanding of information processing in the political arena. Further, voters are continuously flooded with political and non-political information; thus, exploring the role that the larger information environment can play in information processing is likely to be a fruitful path for future inquiry. Finally, little attention has been devoted to the various ways a digital information environment alters the way citizens process political information. In particular, the instantaneous and social nature of digital information may short-circuit information processing.


2020 ◽  
Vol 73 (12) ◽  
pp. 2047-2070
Author(s):  
Siti Nurnadhirah Binte Mohd Ikhsan ◽  
James A Bisby ◽  
Daniel Bush ◽  
David S Steins ◽  
Neil Burgess

Recollection of episodic memories is a process of reconstruction where coherent events are inferred from subsets of remembered associations. Here, we investigated the formation of multielement events from sequential presentation of overlapping pairs of elements (people, places, and objects/animals), interleaved with pairs from other events. Retrievals of paired associations from a fully observed event (e.g., AB, BC, AC) were statistically dependent, indicating a process of pattern completion, but retrievals from a partially observed event (e.g., AB, BC, CD) were not. However, inference for unseen “indirect” associations (i.e., AC, BD or AD) from a partially observed event showed strong dependency with each other and with linking direct associations from that event. In addition, inference of indirect associations correlated with the product of performance on the linking direct associations across events (e.g., AC with ABxBC) but not on the non-linking association (e.g., AC with CD). These results were seen across three experiments, with greater differences in dependency between indirect and direct associations when they were separately tested, but similar results following single and repeated presentations of the direct associations. The results could be accounted for by a simple auto-associative network model of hippocampal memory function. Our findings suggest that pattern completion supports recollection of fully observed multielement events and the inference of indirect associations in partly observed multielement events, mediated via the directly observed linking associations (although the direct associations themselves were retrieved independently). Together with previous work, our results suggest that associative inference plays a key role in reconstructive episodic memory and does so through hippocampal pattern completion.


2012 ◽  
Vol 26 (6) ◽  
pp. 521-531 ◽  
Author(s):  
Christoph Breuer ◽  
Christopher Rumpf

Although enormous sums are spent on sport sponsorships, knowledge of sponsorship information processing is still limited. For a continuing growth of sponsorship as a field significant improvements in our understanding of sponsoring effectiveness are required. Whereas the direct effect of sponsor signage exposure on sponsor recall has been identified in several studies, attention to sponsor signage as the mediator of sponsorship information has not been investigated thoroughly. Based on spotlight theory and the associative network model of memory, the present paper addresses this research gap and investigates the viewer’s visual attention to sponsorship information by applying eye tracking methodology. Regression models have been estimated to analyze information reception and processing in sport telecasts. The results reveal that the capture of attention is determined by the placement of sponsor signage and by exposure variables. Furthermore, sponsor recall is found to be a function of attention and brand-related variables.


2020 ◽  
Vol 29 (3) ◽  
pp. 1574-1595
Author(s):  
Chaleece W. Sandberg ◽  
Teresa Gray

Purpose We report on a study that replicates previous treatment studies using Abstract Semantic Associative Network Training (AbSANT), which was developed to help persons with aphasia improve their ability to retrieve abstract words, as well as thematically related concrete words. We hypothesized that previous results would be replicated; that is, when abstract words are trained using this protocol, improvement would be observed for both abstract and concrete words in the same context-category, but when concrete words are trained, no improvement for abstract words would be observed. We then frame the results of this study with the results of previous studies that used AbSANT to provide better evidence for the utility of this therapeutic technique. We also discuss proposed mechanisms of AbSANT. Method Four persons with aphasia completed one phase of concrete word training and one phase of abstract word training using the AbSANT protocol. Effect sizes were calculated for each word type for each phase. Effect sizes for this study are compared with the effect sizes from previous studies. Results As predicted, training abstract words resulted in both direct training and generalization effects, whereas training concrete words resulted in only direct training effects. The reported results are consistent across studies. Furthermore, when the data are compared across studies, there is a distinct pattern of the added benefit of training abstract words using AbSANT. Conclusion Treatment for word retrieval in aphasia is most often aimed at concrete words, despite the usefulness and pervasiveness of abstract words in everyday conversation. We show the utility of AbSANT as a means of improving not only abstract word retrieval but also concrete word retrieval and hope this evidence will help foster its application in clinical practice.


1991 ◽  
Vol 8 (1) ◽  
pp. 77-90
Author(s):  
W. Steven Demmy ◽  
Lawrence Briskin
Keyword(s):  

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