The COVID-19 pandemic undoubtedly has serious socio-economic effects. The whole world is going through a unprecedented crisis with all the characteristics of unpredictability and difficult prevention. Today, there is practically no organization that has not been affected by this crisis. During a period of great uncertainty, it is very important that organizations properly understand the impact of this threat on internal and external stakeholders. Only companies that are able to manage the crisis effectively with an adequate organizational culture and leadership can maintain a competitive advantage. Accordingly, it is necessary to develop and support an ethically oriented organizational culture that will strongly support ethical standards. The proactivity and ethical approach of this type of organizational culture contributes to mitigating the negative effects of the crisis and provides adequate support to employees. Based on the above facts, the basic motive of the research was to determine the extent to which an ethically oriented organizational culture is supported in the company during a period of severe business crisis and uncertainty. The research is based on the answers collected by a standardized and structured survey questionnaire on a sample of 100 respondents.
Crisis management: Planning for the inevitable
