Know the 4 O's of graduate enrollment management

2015 ◽  
Vol 19 (9) ◽  
pp. 1-8
Author(s):  
Amelia Pavlik



2006 ◽  
Vol 2006 (132) ◽  
pp. 59-74 ◽  
Author(s):  
Stephen L. DesJardins ◽  
Allison Bell


2016 ◽  
Vol 18 (12) ◽  
pp. 12-12
Author(s):  
Joan Hope






NASPA Journal ◽  
1985 ◽  
Vol 23 (2) ◽  
pp. 2-8 ◽  
Author(s):  
Don Hossler


Author(s):  
Karen L. Pedersen ◽  
Terri Hayes ◽  
Tim Copeland

This case chronicles the beginnings of an enrollment management transformation currently underway at The Extended Campuses of Northern Arizona University. After flat enrollments for three plus years, the organization executed a phased plan to alter the university’s enrollment trajectory. A complete reorganization, an intentional effort to operationalize enrollment marketing best practice, and the establishment of a data-driven organization comprise the foundations of the first phase of the plan. While specific to Northern Arizona University, the case will also highlight six foundations for initiating any enrollment management transformational journey.



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