Children’s exposure to outdoor food advertising near primary and secondary schools in Australia

2021 ◽  
Author(s):  
Gina Trapp ◽  
Paula Hooper ◽  
Lukar Thornton ◽  
Kelly Kennington ◽  
Ainslie Sartori ◽  
...  
Keyword(s):  
Secondary Schools ◽  
Food Advertising ◽  
Children’S Exposure

Space-time analysis of unhealthy food advertising: New Zealand children’s exposure and health policy options

2019 ◽  
Vol 35 (4) ◽  
pp. 812-820
Author(s):  
Wei Liu ◽  
Michelle Barr ◽  
Amber L Pearson ◽  
Tim Chambers ◽  
Karin A Pfeiffer ◽  
...  
Keyword(s):  
New Zealand ◽  
Public Spaces ◽  
Space Time ◽  
Food Advertising ◽  
Unhealthy Food ◽  
Residential Areas ◽  
Density Mapping ◽  
Outdoor Spaces ◽  
Wearable Cameras ◽  
Children’S Exposure

Abstract Reducing children’s exposure to unhealthy food advertising is an accepted strategy to end childhood obesity. This study aimed to (i) measure children’s space-time exposures to unhealthy food advertising in public outdoor spaces, using GPS and wearable cameras; and (ii) test effectiveness of banning options. We compiled data (collected July 2014—June 2015) on 138 12-year-old children in Wellington, New Zealand, using wearable cameras and GPS devices worn over 4 days. In 2017–18, we linked 59 150 images taken in public outdoor spaces to GPS data. Of these, 1631 contained unhealthy food advertising exposures, defined as ≥50% of an advertisement observed in each image. We examined spatial patterns using kernel density mapping and graphed space-time trends. We interpolated a kriged exposure rate across Wellington to estimate exposure reductions for potential bans. Children were exposed to 7.4 (95% CI 7.0–7.8) unhealthy food advertisements/hour spent in outdoor public spaces. Exposures occurred in shopping centres, residential areas and sports facilities, commonly involving fast food, sugary drinks and ice cream. Peak exposure times were weekend afternoons/evenings and weekdays before/after school. In Wellington, we estimated that banning such advertising within 400 m of playgrounds would yield a 33% reduction in exposure, followed by in residential areas (27%), within 400 m of schools (25%), and 50% for a ban combining all above. This work documents the extent of children’s exposure to unhealthy food advertising and the potential impact of bans. Given the ubiquity of advertising in public spaces, this New Zealand research offers innovative methods and findings likely relevant in other jurisdictions.

scholarly journals Impact of food advertising on food purchases by students in primary and secondary schools in south-eastern Poland

2008 ◽  
Vol 11 (9) ◽  
pp. 978-981 ◽  
Author(s):  
A Mazur ◽  
G Telega ◽  
A Kotowicz ◽  
H Małek ◽  
S Jarochowicz ◽  
...  
Keyword(s):  
Secondary Schools ◽  
School Principal ◽  
Food Advertising ◽  
Healthy Foods ◽  
School Activities ◽  
Food Purchases ◽  
Corporate Advertising ◽  
The Difference ◽  
Teachers And Parents ◽  
The Impact

AbstractAimThe aim of the present study was to determine the impact of food advertising in primary and secondary schools on the food purchasing habits of children.MethodsAll forty-four primary and secondary schools in Rzeszow, Poland were included in the investigation; 15 000 children attend primary and secondary schools in the region. Schools were visited by members of the research team, who filled in a questionnaire regarding the type of food products displayed or advertised in the school shop window and recorded the presence of direct corporate advertising in the proximity of the school shop. Shop owners were asked to fill in a form describing food purchases by students within the week preceding the visit. The school principal (or one of teachers) completed a form describing the school’s policy regarding food advertising and the sponsorship of school activities by food companies.ResultsRecommended foods like milk, yoghurts and fruit were offered by only 40·9 % of shops. There was a correlation between foods offered in the shop and foods purchased by students. In schools, 40·9 % (95 % CI 25·8, 56·0 %) of shop windows displayed or advertised ‘healthy’ foods while 9·1 % (95 % CI 0·0, 17·9 %) of shops displayed advertisements of food companies. The difference between display of ‘healthy’ food in shop windows and display of food on company advertisements was significant (likelihood ratio χ2 test, P < 0·04). Type of school (primary v. secondary) was not significant factor in advertising or purchasing pattern.ConclusionsEducational programmes should be introduced in schools with the aim of improving the understanding of nutritional principles among pupils, teachers and parents.

Children’s exposure to food advertising: the impact of statutory restrictions

2017 ◽  
Vol 34 (2) ◽  
pp. 227-235 ◽  
Author(s):  
Rosa Whalen ◽  
Joanne Harrold ◽  
Simon Child ◽  
Jason Halford ◽  
Emma Boyland
Keyword(s):  
Food Advertising ◽  
The Impact ◽  
Children’S Exposure

scholarly journals Evaluating the impact of Chile’s marketing regulation of unhealthy foods and beverages: pre-school and adolescent children’s changes in exposure to food advertising on television

2019 ◽  
Vol 23 (4) ◽  
pp. 747-755 ◽  
Author(s):  
Francesca R Dillman Carpentier ◽  
Teresa Correa ◽  
Marcela Reyes ◽  
Lindsey Smith Taillie
Keyword(s):  
Cable Television ◽  
Food Advertising ◽  
Lower Income ◽  
Saturated Fats ◽  
Television Use ◽  
Food Advertisements ◽  
Content Analyses ◽  
Cartoon Characters ◽  
The Impact ◽  
Children’S Exposure

AbstractObjective:To evaluate the effects of Chile’s 2016 regulation restricting child-directed marketing of products high in energy, saturated fats, sodium and sugars on reducing children’s exposure to ‘high-in’ television food advertising.Design:Television use by pre-schoolers and adolescents was assessed via surveys in the months prior to implementation and a year after implementation. Hours and channels of television use were linked with the amount of high-in food advertising observed in corresponding content analyses of food advertisements (ads) from popular broadcast and cable channels to estimate changes in exposure to food ads from these channels.Setting:Middle-lower and lower-income neighbourhoods in Santiago, Chile.Participants:Pre-schoolers (n 879; mothers reporting) and adolescents (n 753; self-reporting).Results:Pre-schoolers’ and adolescents’ exposure to high-in food advertising in total decreased significantly by an average of 44 and 58 %, respectively. Exposure to high-in food advertising with child-directed appeals, such as cartoon characters, decreased by 35 and 52 % for pre-schoolers and adolescents, respectively. Decreases were more pronounced for children who viewed more television. Products high in sugars were the most prevalent among the high-in ads seen by children after implementation.Conclusions:Following Chile’s 2016 child-directed marketing regulation, children’s exposure to high-in food advertising on popular broadcast and cable television decreased significantly but was not eliminated from their viewing. Later stages of the regulation are expected to eliminate the majority of children’s exposure to high-in food advertising from television.

scholarly journals Children's exposure to food advertising on free-to-air television: an Asia-Pacific perspective

2014 ◽  
pp. dau055 ◽  
Author(s):  
Bridget Kelly ◽  
Lana Hebden ◽  
Lesley King ◽  
Yang Xiao ◽  
Yang Yu ◽  
...  
Keyword(s):  
Asia Pacific ◽  
Food Advertising ◽  
Children’S Exposure

scholarly journals Impact of food advertising on food purchases by students in primary and secondary schools in south-eastern Poland– Corrigendum

2017 ◽  
Vol 20 (5) ◽  
pp. 950-950
Author(s):  
A Mazur ◽  
G Telega ◽  
A Kotowicz ◽  
H Małek ◽  
S Jarochowicz ◽  
...  
Keyword(s):  
Secondary Schools ◽  
Food Advertising ◽  
South Eastern ◽  
Food Purchases

Children's exposure to food advertising: An analysis of the effectiveness of self-regulatory codes in Australia

2013 ◽  
Vol 71 (1) ◽  
pp. 35-40 ◽  
Author(s):  
Michele Roberts ◽  
Simone Pettigrew ◽  
Kathy Chapman ◽  
Pascale Quester ◽  
Caroline Miller
Keyword(s):  
Food Advertising ◽  
Children’S Exposure

Children’s measured exposure to food and beverage advertising on television in a regulated environment, May 2011-2019

2021 ◽  
pp. 1-27
Author(s):  
Elise Pauzé ◽  
Lauren Remedios ◽  
Monique Potvin Kent
Keyword(s):  
Fast Food ◽  
Food Advertising ◽  
Unhealthy Food ◽  
Food Category ◽  
Food And Beverage ◽  
Trends Over Time ◽  
Human Participants ◽  
Commercial Advertising ◽  
Children’S Exposure ◽  
Media Data

Abstract Objective: To quantify food/beverage advertising on television in Montreal (Quebec), to estimate and characterize children’s exposure, and to examine trends over time. Design: Television food advertising data were licensed for 19 food categories and 18 stations for May 2011, 2016 and 2019. The frequency of advertisements and the average number viewed per child aged 2-11 years overall, by food category and by station type (i.e. youth-appealing (n=3) and generalist (n=15) stations) was determined. The percent change in advertising and exposure between May 2011 and 2019 was calculated. Setting: Montreal, Quebec, Canada. Participants: This study used media data and did not directly involve human participants. Results: The total number of television advertisements increased by 11% between May 2011 (n=41,084) and May 2019 (n=45,406) however exposure to food/beverage advertisements decreased by 53%, going from 226 ads/child in May 2011 to 107 ads/child in May 2019. Overall, the most advertised food categories in both May 2011 and 2019 were fast food (29.8% and 39.2%, respectively) followed by chocolate (14.2%) in 2011 and savory snacks (9.7%) in 2019. In May 2019, children were predominantly exposed to unhealthy food categories such as fast food (41.3% of exposure), savory snacks (7.5%), chocolate (5.0%) and regular soft drinks (4.5%), and most (89.3%) of their total exposure occurred on generalist television stations. Conclusion: Despite Quebec’s restrictions on commercial advertising directed to children under 13 years, Quebecois children are still frequently exposed to unhealthy food advertising on television. Government should tighten restrictions to protect children from this exposure.

scholarly journals Food advertising on Australian television: the extent of children's exposure

2005 ◽  
Vol 20 (2) ◽  
pp. 105-112 ◽  
Author(s):  
Leonie Neville ◽  
Margaret Thomas ◽  
Adrian Bauman
Keyword(s):  
Food Advertising ◽  
Children’S Exposure
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