This chapter presents an investigation on how the ludic incorporation of locative media modifies the creation of meaning in urban spaces. In this sense, the authors try to understand how electronic games reinforce the relationship between the urban space and the digital media, allowing the creation of intelligent informational territories. The authors‘ hypothesis is based on the fact that these specific types of digital games – known as ubiquitous, pervasive games – develop new spatiality forms, producing – to the players – other types of use and appropriation of the urban space. In order to develop this discussion, they propose an analysis of some alternate reality games (ARGs) developed in Brazil.