Measurement Method and Application of a Deep Learning Digital Economy Scale Based on a Big Data Cloud Platform

In recent years, with the acceleration of the process of economic globalization and the deepening of my country's financial liberalization, the scale of international short-term capital flows has been extremely rapid. This article mainly studies the deep learning digital economy scale measurement method and its application based on the big data cloud platform. This article uses the indirect method to estimate the stock of renminbi circulating abroad. The results show that the application of big data cloud platforms can increase the development share of digital media and digital transactions in the digital economy, and optimize the structure of China's digital economy.

The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous and consistent impacts by the start-ups. We use Vector autoregressive model as it allows us to analyse the relationship among the factors as it changes over time. The research finds evidence for the conceptual framework in South Asian markets. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word of mouth, has a huge impact in building a brand image as it spread over in the social media platforms. It is observed that the digital marketing strategies and consumer interaction are the same across South Asia, but its effect varies from country to country within South Asia thus suggesting a need of developing a new strategy in digital marketing for B2B markets.

The Impact of Digital Media for the development of political culture in Creating Public Awareness: A Study between Entries and Models

The researcher seeks to evaluate and understand digital media in raising awareness of community issues among the public. The research aims to identify theoretical approaches to the impact of digital media on public awareness, and to clarify models of the impact of digital media on public awareness. The research used the descriptive and analytical approach, which attempts to analyze and describe the impact of digital media on social awareness among the public, as the research reached the most important results that the reality imposed itself in the form of digital media through its various means played an important and effective role in the movements and revolutions that the countries witnessed in the movements and revolutions of the democratic spring. Some people described it as "Vmsbouquet revolutions" in relation to the important role that Facebook played in communication between the demonstrators, which prompted some to say that virtual or digital media has replaced political organizations in playing their role aimed at political upbringing in what some have called "" Bringing up the internet.

“Clicking vs. Writing”—The Impact of a Chatbot’s Interaction Method on the Working Alliance in AI-based Coaching

Coaching has become an important didactic tool for reflecting learning processes in higher education. Digital media and AI-based technologies such as chatbots can support stimulating self-coaching processes. For the use case of student coaching on the topic of exam anxiety, the working alliance between a coaching chatbot and a human coachee is investigated. Two coachbot interaction methods are compared: A click-based chatbot (implemented in a rule-based system), where the coachee can only click on one answer, and a writing-based chatbot (implemented in a conversational AI), which allows the coachee to freely type in their answers. The focus is on which coachbot interaction method enables a stronger working alliance between coach and coachee: a click-based or a writing-based chatbot. The working alliance and the technical realization of the chatbot systems were investigated in an exploratory quantitative study with 21 engineering students. The results indicate that the working alliance in both study conditions can be classified as medium to high overall. The results further show higher values for bonding on a writing-based platform than when using a click-based system. However, click-based systems seem to be more helpful as a low-threshold entry point to coaching, as they guide coachees better through the process by providing predefined answers. An evaluation of the technical realization shows that self-reflection processes through digital self-coaching via chatbot are generally well accepted by students. For further development and research, it is therefore recommendable to develop a “mixed” coachbot that allows interaction via clicking as well as via free writing.

Cooperative Learning With and About Internet Forums: A Case Study on a Unit on the Consumption and Chemistry of Mineral Water vs. Tap Water

In today’s society, digital media play an increasing role in gathering and exchanging information. A growing part of communication takes place in the Internet and many people are increasingly influenced by information provided via digital and social media. Development of critical media literacy is needed, if the general public is expected to effectively deal with this flood of information and to become able to distinguish between correct and false information sources. Thus, critical media education becomes an important aim of education in general, and of chemistry education in particular when considering questions directly related to chemistry and its associated consumer products or technologies. The article describes a curriculum development case study investigating the integration of media education with chemistry learning along the case of learning with and about Internet forums on the topic of water chemistry. A unit integrating theoretical and practical chemistry learning based on student communication is described, which is built around a digital forum operated by Moodle. The unit design and findings from the implementation are presented.

Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

Exploring user agency and small acts of algorithm engagement in everyday media use

Based on participant-driven media use tracking and self-reflexive media use Vlogs, this article explores how young adult media users make sense of their user agency vis-à-vis algorithms in digital media and how they try actualizing it through reflexive and mundane enactments of algorithmic systems. The article proposes to adapt the concept of ‘small acts of engagement’ to grasp the productive and agentic potentials of how users enact algorithms purposively in daily media use. By engaging research participants actively in reflections to better understand, and possibly respond to the influence of algorithmic power in daily media use, the study unfolds common boundaries of users’ reflexive capabilities, showing how exercising user agency in a datafied age is increasingly complex and prospective, yet not merely limited by algorithmic power. As a result, the article discusses the methodological implications and potentials of engaging media users in reflections and actions to shape their communicative agency, which might be a possible step towards mobilizing algorithmic literacy.